6 Tips for Skillful Business Writing

Posted by on May 30, 2019 | One Comment

Do you think it helps in the Luxury Real Estate industry to write well?

It does. And I’ll tell you why.

You need to be able to write strategically, clearly, and concisely to be seen as a Luxury Real Estate expert. While you don’t need to write books – although it helps – you do need to learn how to effectively write articles, blogs, or newsletters.

6 Tips for Effective Business Writing

1.) Write about something that matters. Write about topics that are trendy, controversial, or topics that need to be addressed in your industry. Search online for topical news storylines that you could write about or apply to some facet in your profession. This will make your piece of writing relevant and refreshing.

2.) Write so that you care about your message. Have a solutions-oriented mentality when writing. Write about topics that will help other people solve their problems. Click To Tweet When you write as if you care about your message, it helps other people to care about what you write.

3.) The presentation of your writing is critical. It should be neat, error-free, and well-written. Too often, we come across published written works that are full of grammar, punctuation, and spelling errors. When this occurs, we lose trust in that writer or publication because they are giving the impression that they did not care about that piece of writing. It’s critical to thoroughly proofread.

4.) Choose a captivating headline to entice the readers. Mainstream print or online magazines can provide great inspiration on how to construct captivating headlines. Your goal is to have the reader so engrossed with the headline that they will stop whatever they’re doing just to read that piece of writing.

5.) Discuss each point by providing your own examples or external examples. Draw from your own work or personal experiences. You can also elaborate on external examples through either a book you’ve read or something you heard in the news.

6.) Summarize your main points and don’t drift too much off topic. Writing something that is clear and concise might seem straightforward, but it is not. Common writing errors include going off topic, run-on sentences, or not remembering the objective of the piece of writing. Keep your ideas and sentences simple, direct, and clear. This helps people read the piece in its entirety and to continue to read your content as you write more.

Indeed, whether you’re writing letters, blogs, articles, speeches, or emails, it needs to be strategic, clear, and concise. The aforementioned 6 writing tips will not only help you improve your business writing, but it will also, more importantly, help you convey your expertise to prospective and current clients and partners.

One last tip: If you struggle with writing or don’t have the time to invest in this, consider hiring a professional writer. They can help craft your content and showcase your expertise as a Luxury Real Estate agent.

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1 Comment

  1. Janine Smith

    Hi John:

    You are correct on all points of writing successful business articles or communications. The most important factor in writing is the “It” factor. You must have that “It” factor right from the beginning to draw clients in. You must conclude by solving any issues brought up in the communication of potential issues or suggestions to improve one’s ability to be successful.

    My Very Best,

    Janine Morin Smith


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