Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Video Storytelling and Luxury Real Estate
With any marketing endeavor, strategy and execution play a vital role in achieving a successful return on investment. Video marketing is no different. Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant […]
How Demographics Can Turbo Charge Luxury Marketing
Are you marketing simply to market or do you have a well-defined marketing strategy? No matter how amazing a steak is, if you try to sell it to a vegetarian, you’re wasting your money. Which demographic is the most active in today’s luxury marketplace? Is it baby boomers? Parents of baby boomers? Millennials? More […]
Humanness: The New Luxury
“Nobody cares how much you know until they know how much you care.” – Teddy Roosevelt Relationships and businesses are built with trust. When people know how much you care, you have begun building the foundations of trust-based relationships. I want to share with you a timeless marketing tip that I spoke about with […]
New Luxury Agents: Money Is Not Always the Bottom Line
“If you want to feel rich, just count the things you have that money can’t buy.” – Zig Ziglar I recently did an interview with Brian Loebker, real estate professional from Sarasota, Florida. We talked about a misconception that rookie Luxury Real Estate agents often have regarding what motivates a seller to go with […]
What Is a Value-Conscious Market?
I recently had the pleasure of being interviewed by real estate professional, Brian Loebker, from the Sarasota, Florida region. In this video, we talk about luxury real estate trends and the value-conscious market that we are currently in. If you’re a luxury real estate agent, you need to be aware of how real estate market […]
The Question That Answers Any Question
“To ask the right question is harder than to answer it.” – Georg Cantor We often get so wrapped up in ourselves – our businesses, our successes, our goals – that we overlook or don’t pay the required attention to our clients. This is a big mistake.
