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Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
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We’ve all been there: constantly fretting and thinking about what we should, could or would have done differently. “I should have communicated with the client more.” “I could have expanded my network this year if I attended more local events.” “I would have closed the listing faster if I created a compelling video.” 10 […]
Clients Love This Luxury Realtor Trait
Working in the luxury real estate industry for over four decades, I learned an incredibly invaluable lesson that I wished I knew when I first started: there is an opportunity in every problem. Lately, it’s almost as if every deal is an ordeal. I sold a house last summer and that lesson of finding […]
Don’t forget YOU in 2020!
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What Luxury Realtors Can Learn From Santa
Merry Christmas, everyone! I was talking with my son, Max, about what Santa does to prepare for Christmas Eve. We came up with a list of seven items: 1. Extra food for his reindeer 2. Special footwear for his reindeer 3. Load the Sleigh—big boxes first 4. Coal under the seat of the sleigh 5. […]
