Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Elevate Your Luxury Real Estate Presentations
Last week, we discussed the importance of incorporating a luxury buyer profile story during your listing presentations. This week, I will examine more tips that will help elevate your luxury real estate presentations.
Luxury Buyer Profile Story: What Is It?
Are you incorporating a luxury buyer profile story during your presentations? It’s an important component to highlight and, without it, you run the risk of creating a generic and abstract presentation.
Luxury Clients Expect 5 Areas of Expertise
It’s essential to not overlook the importance of being perceived as an expert in luxury real estate. This is because affluent individuals often prefer working with experts.
Your Profitability Ratio
Last week, we examined the importance of your pending listings to new listings ratio. This week, I want to discuss one more metric that’s crucial to track in luxury real estate: the ratio of listings taken to listings sold.
The Real Estate Ratio That Tells All
There are numerous statistics that are used to measure the health of the luxury real estate market. However, there is one statistic in particular that provides the most current and clear picture of how the market is performing: the pending listings to new listings ratio.
Process is the Key to Luxury
If you want to be more efficient, productive, and increase your success rate when it comes to listing presentations, you have to create checklists. In particular, you have to create two checklists: one for pre-listing and one for listing.
