Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Is knowing your brand a key to your success? Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve as things continue to change in the real estate market.
To conclude our high-impact, low-cost marketing series that will help your business during these changing times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials. The housing market continues to change and it is important that how your market changes with it.
Let’s continue discussing marketing ideas that you can implement quickly and easily. You want to keep your marketing fresh so you can stand out. Real estate is a competitive market, you are constantly competing for listings and finding ways to show that you are at the top in your field. Your marketing can be one […]
We’ve previously spoken about ways to improve your negotiation skills and how to make the most of your listings. Now, let’s talk about my guide to marketing. Knowing how to market effectively is a key skill to have as a Realtor in Luxury Real Estate. Let me share with you a marketing guide to follow […]
Last week we went over unethical negotiation tactics and how to recognize when they are being used against you. Now, let’s talk about Luxury Unique Selling Propositions (USPs) and appraising them.