Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, I shared the importance of doing your part as you spend more time at home than ever before. This week, I want to remind you of the importance of unconditional love.
In the next few weeks, I will be sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to this ‘tree house feeling’.
It’s paramount that you ensure your buyers are comfortable looking at homes and your seller clients are comfortable with showings during these difficult times.
Last week I talked about staging and market preparation and came on pretty strongly against staging. Keep in mind I am driven to help you create points of difference between yourselves and other agents. Market preparation expertise is key to accomplishing that. In last weeks’ video, it came across as never staging. Let me clarify: […]
For those of you that have known me for some time, you know that I’m not a fan of staging. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.
Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]