Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

A Simple Reminder for These Times

Posted by on Apr 3, 2020 | No Comments
A Simple Reminder for These Times

 Last week, I shared the importance of doing your part as you spend more time at home than ever before. This week, I want to remind you of the importance of unconditional love.

Hold On to This ‘Tree House Feeling’

Posted by on Mar 30, 2020 | 2 Comments
Hold On to This ‘Tree House Feeling’

 In the next few weeks, I will be sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to this ‘tree house feeling’.

Protect All Parties with 8 Showing Tips

Posted by on Mar 26, 2020 | No Comments
Protect All Parties with 8 Showing Tips

 It’s paramount that you ensure your buyers are comfortable looking at homes and your seller clients are comfortable with showings during these difficult times.

Staging Luxury Homes Clarified

Posted by on Mar 23, 2020 | No Comments
Staging Luxury Homes Clarified

 Last week I talked about staging and market preparation and came on pretty strongly against staging. Keep in mind I am driven to help you create points of difference between yourselves and other agents. Market preparation expertise is key to accomplishing that. In last weeks’ video, it came across as never staging. Let me clarify: […]

Why Staged Homes Don’t Do Better When It Comes to Luxury Real Estate

Posted by on Mar 13, 2020 | No Comments
Why Staged Homes Don’t Do Better When It Comes to Luxury Real Estate

 For those of you that have known me for some time, you know that I’m not a fan of staging. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.

A Must-Have in Your Luxury Video Marketing

Posted by on Mar 6, 2020 | One Comment
A Must-Have in Your Luxury Video Marketing

 Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]

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