Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Defining Luxury

Posted by on Oct 3, 2022 | No Comments
Defining Luxury

Defining luxury can take some time, as it can be used in so many different ways. Taking the time to define it can be vital because not only are you working in the industry of luxury real estate, but you must also be and work luxuriously to be truly successful.

7 Things Luxury Clients Don’t Like

Posted by on Sep 26, 2022 | No Comments
7 Things Luxury Clients Don’t Like

In order to really succeed in Luxury Real Estate, you need to be in the mindset of the Luxury client. What does that mean exactly? In this video, I talk about seven things that totally turn off Luxury Home Buyers and Sellers. I know it might sound negative, but it’s important to recognize these expectations […]

What to do When Communication is Quiet

Posted by on Sep 19, 2022 | No Comments
What to do When Communication is Quiet

In the past, we have talked about how you need to have great communication with the seller in order to keep a listing. But what do you do when there’s nothing to say? It’s still important to keep communication with your sellers open; Here’s what I do when there’s nothing to say to mine: Send […]

Should You Try to Avoid Negotiating?

Posted by on Sep 12, 2022 | No Comments
Should You Try to Avoid Negotiating?

In the past, I have talked about how to keep your listings. Today, I want to talk about how you can improve your negotiating skills. We can have an increased ratio of closed transactions if we become better negotiators. I think it’s a great idea to review some of the techniques we have talked about in […]

Is Staging Your Luxury Listing Really Worth It?

Posted by on Sep 5, 2022 | No Comments
Is Staging Your Luxury Listing Really Worth It?

 For those of you that have known me for some time, you know that I’m not a fan of staging. But, let me explain to you why I’m not a fan. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.

What Is The One Question You Should Always Ask?

Posted by on Aug 29, 2022 | No Comments
What Is The One Question You Should Always Ask?

  “To ask the right question is harder than to answer it.” – Georg Cantor We often get so wrapped up in ourselves – our businesses, our successes, our goals – that we overlook or don’t pay the required attention to our clients. This is a big mistake. It’s important that we never lose sight […]