Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Four Components of Networking
What if I told you that you could break down networking into four levels? Last week, I shared the importance of networking and how knowing how to do so effectively is vital to you and your real estate business.
The Importance of Networking
The importance of networking? Let’s talk about it—this is such an important topic that I have broken it down into two parts. So why is it so important, especially as a luxury real estate agent? 94% of business people say that networking is critical to their business, and I have to agree, which is why […]
The Impact of Inflation
The impact of inflation? Inflation is the talk of the town—it dominates the news and the financial press. Prices are going up on everything, and people always ask me, “What is the impact of inflation on luxury real estate?” Let me back up for a second and create a baseline by asking you this question. […]
Seven Reasons To Show Your Own Listings
I am a highly experienced luxury agent with a great track record. Why would I ever spend time showing my own listings? What a great thing to delegate. Incorrect. I always show my own listings and I want to share seven reasons to show your own listings. Reasons I show my own listing Here are […]
Reconciling Market Data
How do you go about reconciling market data? Pricing has been so easy for the past 18 to 24 months because you can put any price on a listing and get a million offers.
Why Good Listing Copy Matters
How well is your listing copy written? We spend thousands of dollars shooting amazing photos and videos. We make beautiful brochures and create unbelievable websites designed to turn lurkers into lookers.
