Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, we explored how Louis Vuitton white gloves exemplified “the promise of branding.” This week, I will discuss how to specifically go about conveying and fulfilling your luxury brand’s promise.
Last week, we examined the various definitions of branding and touched on the importance of fulfilling your brand’s promise to the marketplace. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of […]
Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve during these challenging times.
To conclude our high-impact, low-cost marketing series that will help your business during these uncertain times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials.
As we continue our marketing series to make the most of your listings, let’s explore how you should be marketing yourself to buyers and sellers. While high-impact, low-cost marketing ideas will help your business, the impressions and connections you personally make as a realtor are just as important.
Let’s continue discussing high-impact, low-cost marketing ideas that you can implement quickly and easily. To gather more marketing ideas you can implement into your business, start by collecting competitors’ ads and literature. Study them for information to learn about their strategy, their features, and the benefits they are offering to customers. Many times I’ve discovered ideas from […]