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Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
What Do You Remember About High School?
Thinking back to your school days, do you remember a really important lesson you learned from a wise teacher?
Why Lying Won’t Work
It seems like we have an overwhelming amount of rules we adhere to during the course of our business or personal lives. These surfeit of rules can make us lose sight of the few important rules that actually make a difference.
When You and Your Seller Disagree on Price
How do you handle a seller who is unrealistic about the price of their home? Maybe they think it’s worth a million dollars higher than what your experience tells you.
Do You “Demonstrate” Your Listing?
This week, I will be highlighting the top three things to market a luxury listing.
Luxury Agents Get Paralyzed by This
This week, I will be exploring one of the biggest fears of new luxury real estate agents. A lot of agents sit on the sidelines, thinking that they had to be born rich and well-connected in order to break into luxury real estate. In particular, those agents are paralyzed by the “Big O” – […]
Every Master Negotiator Knows These
During an interview with Club Wealth TV, I shared some of my favorite negotiating techniques that have had a significant impact on my business. I’m going to share three of them with you.
