Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
An important rule in luxury real estate is that “everyone finds out everything.” What do I mean by that?
One of the biggest mistakes that unsuccessful luxury real estate agents make is not having a strong belief statement. Belief statements are incredibly powerful and simple. And without them, you will find yourself struggling to accomplish your goals.
If you want to thrive in luxury real estate, it’s imperative that you have a masterful command of your time. Because if you don’t, you will feel overwhelmed, exhausted, and unmotivated. Thus, to help you, I would like to share with you five simple time management tips.
Did you know you can succeed in luxury real estate by having “STUPID” goals?
To help you improve your communication with luxury clients, I would like to share with you the importance of 13 specific days.
Last week, we examined communication strategies that will help you keep your luxury listings. In particular, I underscored the importance of constant communication.