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Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Luxury Agents Get Paralyzed by This
This week, I will be exploring one of the biggest fears of new luxury real estate agents. A lot of agents sit on the sidelines, thinking that they had to be born rich and well-connected in order to break into luxury real estate. In particular, those agents are paralyzed by the “Big O” – […]
Every Master Negotiator Knows These
During an interview with Club Wealth TV, I shared some of my favorite negotiating techniques that have had a significant impact on my business. I’m going to share three of them with you.
Do You Know Where Your Buyers Are?
This week, I will be sharing who to market a 4 million dollar home to, which is my average listing price right now.
Key Questions for Effectively Mapping Your Market
This week, I will be examining how to effectively map your market and use it when your seller asks, “Who is going to buy my house?”
Why Market Preparation Trumps Staging
This week, I will be exploring market preparation vs. staging. In particular, why you should avoid staging. Up here in the northeast, a lot of the homes are rundown. These second and third generation owners are selling their property because their grandparents or parents bought it. For example, I once showed a house that […]
See You In San Francisco!
A number of aspiring luxury real estate agents make the mistake of assuming that luxury real estate is an easy area to break into. They couldn’t be more wrong. Let me help you break into this coveted industry and equip you with the necessary skills and tools to succeed.
