Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Make Success A Ritual
Last week, I discussed why it’s vital to respect the oasis (not bringing the problems of the day inside your house/oasis). This week, I’m going to highlight the importance of creating rituals during these difficult times.
Respect the Oasis
Last week, I underscored how essential unconditional love is during this difficult time. This week, I want to discuss how vital it is to respect the oasis. What does this mean?
Give the Gift of Presence
Last week, I shared the importance of doing your part as you spend more time at home than ever before. This week, I want to remind you of the importance of unconditional love. If we have learned anything from these uncertain times, it is that life is precious and not a guarantee. Spending quality […]
Tree Houses and Luxury Real Estate
I have so many fond memories from my youth of the times I spent in my tree house. In the next few weeks, I will be sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to this ‘treehouse feeling’.
Safe Showing Protocol for Current Times
In these current times, everyone has a different comfort level when it comes to being around people. It’s paramount that you ensure your buyers are comfortable looking at homes and your seller clients are comfortable with showings during these difficult times.
Staging vs Market Preparation in Luxury Real Estate
Last week I talked about staging and market preparation and came on pretty strongly against staging. This week, I want to clarify and expand on those thoughts, keeping in mind that my purpose is to help drive you to create points of difference between you and other agents. Market preparation expertise is key to accomplishing […]
