Last week, we examined how to utilize public relations and why it is an invaluable marketing strategy in Luxury Real Estate.
This week, we will be exploring the paramountcy of video marketing when it comes to showcasing your Luxury Real Estate brand.
Promote Your Listings and Expertise Through Video
Videos can be incredibly effective when promoting a listing and ourselves conveying our expertise to the marketplace. This is because buyers love videos. In fact, about 86% of buyers search for homes through videos. They love to look inside a listing and inside the house.
Video Quality and Length
Make sure the videos have good to great quality.
When videos first came to real estate, they were made up of still pictures stitched together. There was no video camera even involved. Those days are, however, over. The bar is constantly being raised all the time.
In terms of video length, you want to keep it around three minutes, whether it’s a video about yourself, the market, or a listing. Three minutes is ideal.Be careful how much you showcase in a video when promoting a listing or house. You want to give them enough, but not everything, so they will want to see the property in person. Click To Tweet
The content should be enticing enough that people will want to watch, view, and share with others. You achieve that by creating an emotional connection with them. You can also include a story in your video when you’re promoting a listing, such as any historical information or interesting events that occurred in or around the area.
It’s also important to have a solutions-oriented mentality in your videos. You can convey your expertise by anticipating problems or questions they may have and providing answers. For example, what’s the biggest problem my viewers have and how can I solve that? I’m not telling them how great I am. I’m showing them that I can solve their problem.
Identify the purpose of the video, and just focus like a laser beam on the purpose of that video. Before shooting a video campaign, ask yourself: “What’s the purpose of this video? What are we trying to get across here?”
Have a Strong Call to Action
Tell your viewers at some point in the video to do something:
- come to the open house
- send the video to their friends
Tell them what to do. Give them instructions in what they need to do next.
I’m a huge believer in videos for promoting myself and my listings. They provide engagement and exposure. It’s the wave of the future – embrace it!
Until next time, make it a great week.