The RIGHT Image for Your Brand

Posted by on Oct 19, 2020 | No Comments
The RIGHT Image for Your Brand

 Last week, we explored how Louis Vuitton white gloves exemplified “the promise of branding.” This week, I will discuss how to specifically go about conveying and fulfilling your luxury brand’s promise.

White Gloves as a Listing Presentation?

Posted by on Oct 12, 2020 | No Comments
White Gloves as a Listing Presentation?

 Last week, we examined the various definitions of branding and touched on the importance of fulfilling your brand’s promise to the marketplace. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of […]

Is Your Brand Keeping Its Promise?

Posted by on Oct 5, 2020 | No Comments
Is Your Brand Keeping Its Promise?

 Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve during these challenging times.

4 Marketing Tips for These Times

Posted by on Sep 28, 2020 | No Comments
4 Marketing Tips for These Times

To conclude our high-impact, low-cost marketing series that will help your business during these uncertain times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials. 

How You Should Market Yourself

Posted by on Sep 21, 2020 | No Comments
How You Should Market Yourself

As we continue our marketing series to make the most of your listings, let’s explore how you should be marketing yourself to buyers and sellers. While high-impact, low-cost marketing ideas will help your business, the impressions and connections you personally make as a realtor are just as important.

The One Question to Ask Your Seller

Posted by on Sep 14, 2020 | No Comments
The One Question to Ask Your Seller

Let’s continue discussing high-impact, low-cost marketing ideas that you can implement quickly and easily. To gather more marketing ideas you can implement into your business, start by collecting competitors’ ads and literature. Study them for information to learn about their strategy, their features, and the benefits they are offering to customers. Many times I’ve discovered ideas from […]

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