Knowing Your Brand

Is knowing your brand a key to your success? Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve as things continue to change in the real estate market.
Marketing That Will Help You Stand Out

Let’s continue discussing marketing ideas that you can implement quickly and easily. You want to keep your marketing fresh so you can stand out. Real estate is a competitive market, you are constantly competing for listings and finding ways to show that you are at the top in your field. Your marketing can be one […]
My Guide To Marketing

We’ve previously spoken about ways to improve your negotiation skills and how to make the most of your listings. Now, let’s talk about my guide to marketing. Knowing how to market effectively is a key skill to have as a Realtor in Luxury Real Estate. Let me share with you a marketing guide to follow […]
Your Unique Selling Propositions

Last week we went over unethical negotiation tactics and how to recognize when they are being used against you. Now, let’s talk about Luxury Unique Selling Propositions (USPs) and appraising them.
Recognizing Unethical Negotiation Tactics

Last week, we explored four negotiation tactics that you should be aware of when working in Luxury Real Estate. This week, I want to discuss how to recognize unethical negotiation tactics. These are tactics that you should avoid but it is important to study them so you can recognize when they are being used against […]