Last week, we examined the various definitions of branding and touched on the importance of fulfilling your brand’s promise to the marketplace. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of […]
As we continue our marketing series to make the most of your listings, let’s explore how you should be marketing yourself to buyers and sellers. While high-impact, low-cost marketing ideas will help your business, the impressions and connections you personally make as a realtor are just as important.
Let’s continue discussing high-impact, low-cost marketing ideas that you can implement quickly and easily. To gather more marketing ideas you can implement into your business, start by collecting competitors’ ads and literature. Study them for information to learn about their strategy, their features, and the benefits they are offering to customers. Many times I’ve discovered ideas from […]