Last week I talked about staging and market preparation and came on pretty strongly against staging. Keep in mind I am driven to help you create points of difference between yourselves and other agents. Market preparation expertise is key to accomplishing that. In last weeks’ video, it came across as never staging. Let me clarify: […]
For those of you that have known me for some time, you know that I’m not a fan of staging. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.
Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]