Your Sphere of Influence (SOI) and Luxury Real Estate
How time flies! As you approach the Christmas and Holiday season, your thoughts likely turn to family, presents, parties and other joyful times. In the back of your mind however, are often nagging thoughts about your business plan. Are you talking yourself out of creating a business plan for 2015? Click To Tweet Do you […]
10 Critical Elements of a Great Luxury Real Estate Presentation – Part 2
Today concludes our two-part series on Luxury Real Estate presentations. Last week, I discussed the first four of Ten Critical Elements of a great Luxury Real Estate Presentation. Today, I outline six through ten. Again… The first of 10 Critical Elements of a Great Luxury Real Estate Presentation… Click To Tweet Today, I cover the […]
How to Structure Press Releases for Luxury Real Estate
Last week, I answered a question of one of my viewers, Brian, who asked a question about one of my recent videos on Public Relations, Luxury PR: “…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send […]
Top 3 Public Relation Sources for Luxury Agents
One of my viewers, Brian, asked a question about one of my recent videos on Public Relations and Luxury PR.: “…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send the PR piece to when it’s done?” […]
Social Media for Luxury Real Estate
Social Media (SM) is all the rage of course, with many agents devoting untold hours waiting for buyers and sellers to pop out of their computer screens. The key is to remember that Social Media is a tool, not an endless supply of buyers and sellers. And, the same holds true in Luxury Real Estate… […]
Effective Personal Marketing Overview
From bus benches to name tags, Realtors® continually search for the Holy Grail of personal marketing. As with most aspects of the business, there is no magic bullet. Something I teach more in-depth in both The Luxury Agent Academy and Luxury Real Estate Unplugged is: Effective Personal Marketing is doing common things uncommonly well. Click […]
