SWET-ing The Competition, The Big “O”
Welcome to the final segment of our series on SWET-ing the competition where we discuss The Big “O”. That’s right, The Big “O”. What exactly is The Big “O”? The Big “O” is what keeps many real estate agents on the sidelines of the Luxury real estate business. The Big “O“ is what stresses agents […]
SWET-ing The Competition “T”
We are nearing the end of our discussion of SWET-ing our luxury real estate competition. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T stands for Turning it Around. The goal of the S.W.E.T. process is to […]
SWET-ing The Competition “E”
We began a discussion last time about SWET-ing our luxury real estate competition. Today we talk about the “E”. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T is a surprise I am saving for the next-to-last […]
SWET-ing The Competition “W”
We began a discussion last time about SWET-ing our luxury real estate competition. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T is a surprise I am saving for the last video in this series! Here is […]
SWET-ing The Competition
I just finished riding the beach with my Alaskan snow bike and biking always gets me thinking. I was thinking of the questions I get from agents in response to the 20-minute consultation I offer with my book, “Selling Luxury Homes“: How do I break into the luxury market? How do I break into real […]
Creating And Surpassing Your Benchmarks
Today we conclude our series on the Tour de France bicycling and luxury real estate, picking up where we left off last week talking about measuring and keeping track of our results. The beauty of this is that once we start to measure our production, we can create benchmarks. For instance, I noticed the other […]
