SWET-ing The Competition “T”
We are nearing the end of our discussion of SWET-ing our luxury real estate competition. As a reminder,
- S stands for the strengths of your competitor.
- W is for the weaknesses of this competitor.
- E is for everything they do and
- T stands for Turning it Around.
The goal of the S.W.E.T. process is to develop a marketing plan made up of unique differences that are better, more effective and more valuable to our luxury home sellers. So,
- When your luxury competitor has an assistant showing his or her listings, your USP is “I personally show my luxury listings.”
- When your luxury competitor offers low co-fees, your USP becomes “I offer the highest co-fee in the market to assure the enthusiastic participation of other luxury agents.”
Your assignment for today:
- Watch the video to learn more about “turning it around.”
- Send me a list of your T-USP’s
- I will evaluate critique and send them back to you.
What could be simpler?
In the meantime, make it a great week and we will continue our series next week with the greatest fear agents have when thinking about breaking into the luxury market: The Big “O”.
*Note* – The free Kindle download of my book, “Selling Luxury Homes” giveaway has ended. Thank you for taking part!
