Luxury Real Estate, What’s The Story? (Part V)
In or next-to-last installment on using the power of story to connect with high net worth individuals, this week’s video will talk about how stories help us connect and differentiate. More importantly though, it is that your story becomes part of a process and not used in isolation. We will talk about the three components […]
Luxury Real Estate, What’s The Story? (Part lV)
In this installment of our series on the power of stories in Luxury Real Estate, we will review the definition of luxury: Price Rarity Exclusivity Perfection And why when you combine the four-point definition with what high net worth individuals (HNWIs) typically want, we see further evidence of how stories are powerful […]
Luxury Real Estate, What’s The Story? (Part lll)
This week we continue our discussion of the power of story as it pertains to Luxury real estate. What can we learn about the marketing of a men’s dress shirt that can help us develop the story of our Luxury real estate services and our properties. The right story invites the client to become a […]
Luxury Real Estate, What’s The Story? (Part ll)
This week we continue our discussion of the power of story as it pertains to Luxury real estate. I will discuss four elements that define luxury… Price Rarity Exclusivity Perfection …and why/how the power of story is the very essence of this definition. I will ask you again in this video: What’s your story? How […]
Luxury Real Estate, What’s The Story?
This week we are going to begin a discussion of the power of story, especially as it pertains to Luxury real estate. What is the story? You’ll find that as you view this introductory video, that stories are an effective way to connect with high net worth individuals, to differentiate ourselves from our competition and […]
The NFL Referee Strike and Selecting a Real Estate Agent
You could almost hear a collective sigh of relief across our great country as the regular full‑time professional referees returned to the NFL. We suffered through a brief comedy-of-errors time with stand-in referees, some of whom apparently came from the Lingerie League. How did I not know about that league? The strike centered around a […]
