Should You Hold Open Houses for Luxury Homes?
Each week, I get questions about the effectiveness of open houses in the high end. Looking for just about any excuse for a road trip, I headed out with my camera to visit some open houses. We will take a short drive in today’s video and outline the open house topics I will cover in […]
How to Set and Exceed Expectations in Luxury Real Estate
It’s the weekend and the sun is back out and I only had one showing today. I decided to take my little car with the big open roof. After all, summer is almost over. Compared to my regular real estate car, this one stands as a great example of brand, the promise of a brand […]
How to Package and Present Your Brand
Thinking more about branding as I drive my less-than-perfect car got me thinking about my senior year high school English teacher, Mr. Fales. English was never one of my strong subjects. But there was something about Mr. Fales and the way he connected with students in general and me in particular. One thing he taught […]
How to Be Congruent with Your Brand as a Luxury Agent
I was driving to an appointment this week thinking about how much I dislike my car. It’s the third Escalade I have owned and although it’s pretty new, it drives like it has 200,000 miles on it: It rattles and shakes and weaves all over the road. Looking at new cars got me thinking about […]
Are You Just Coasting in the Luxury Market?
I am still hanging around in my bike garage, lamenting the end of this year’s Tour de France. Last time, I talked about the question I imagine that racers ask themselves throughout the stages of the race. I also mentioned how I use a version of that question all throughout my day. In today’s video, […]
Are You Pedaling as Hard as You Can?
This week, I can’t help talking about the Tour de France and how it applies to Luxury Real Estate. I get a little sad this time of the year when the Tour is over. It is hard not to notice each evening as I sit glued to the television, that the winner of each stage […]
