Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Are You TRULY Giving Your Buyers Value?

Posted by on Aug 29, 2017 | No Comments
Are You TRULY Giving Your Buyers Value?

Welcome to the end of August. It’s time to reset the timers on your outside lights and to add five more marketing ideas to our list of twenty-five this month. Today, I will be covering points 16-20. Enjoy! 16) Collect competitors’ ads and literature and study them for information about their strategy, product features and benefits, etc. […]

Who Are The Influencers In Your Market?

Posted by on Aug 22, 2017 | No Comments
Who Are The Influencers In Your Market?

It’s time to add five more ideas to our list of 25 easy to implement, low-cost and high-impact ways to market your business. How many have you implemented so far? Today, I will be covering points 11-15. Enjoy! 11) Never let a day pass without engaging in at least one marketing activity. 12) Choose a […]

Many Realtors Don’t Do This, But You Can

Posted by on Aug 15, 2017 | No Comments
Many Realtors Don’t Do This, But You Can

Today, we’re continuing our series on 25 easy to implement, low cost and high impact marketing ideas and are covering points 6-10. In case you missed it, here are the first five. 6) Register your own “memorable” domain name for your website. i. The name you choose should be keyword friendly. ii. Once you have chosen a […]

Are You Spending Too Much on Marketing?

Posted by on Aug 8, 2017 | No Comments
Are You Spending Too Much on Marketing?

Since it’s August, I thought I would take a mellower approach and start a series of videos with 25 easy ways to implement low cost and high impact marketing ideas. Today, I will cover five ideas and do more each week. The first five are: 1) Determine a percentage of gross income to spend annually on […]

Begin Each Day With 7 Seconds of This

Posted by on Aug 1, 2017 | No Comments
Begin Each Day With 7 Seconds of This

For our final video in our series on doing six more transactions in whatever time frame you have in mind, I would like to talk about… Beginning each day with 7 seconds of courage. We all have something in our business that we’ve been neglecting or putting off because it’s too hard, too challenging, or even […]

How To Gain a Positive Luxury Mindset

Posted by on Jul 25, 2017 | No Comments
How To Gain a Positive Luxury Mindset

As we continue our series on doing six more transactions in the timeframe of your choice, I want to discuss the topic of mindset. It’s hard to have a positive mindset as there is so much negativity in the media and in our business. Even in strong markets, people are not always in the best mood! […]

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