Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Does Your Marketing Include Postcards?

Posted by on May 2, 2017 | No Comments
Does Your Marketing Include Postcards?

Postcards are very easy to overlook in the discussion of personal promotion and marketing because, like business cards and newsletters, the topic seems so basic. However, when postcards are implemented properly in your marketing efforts, they can: Bring value. Add value. Differentiate you and your brand. Inform your audience. Tease your white papers and reports. […]

Leveraging The Power of Newsletters

Posted by on Apr 25, 2017 | No Comments
Leveraging The Power of Newsletters

Your newsletter can and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on but nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise […]

Are You Neglecting Your Business Cards?

Posted by on Apr 18, 2017 | One Comment
Are You Neglecting Your Business Cards?

We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right? The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration. […]

Are You Too Full of Yourself?

Posted by on Apr 11, 2017 | 4 Comments
Are You Too Full of Yourself?

My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]

Marketing Yourself in Luxury Real Estate

Posted by on Apr 4, 2017 | No Comments
Marketing Yourself in Luxury Real Estate

From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]

Protecting Your Luxury Real Estate Fee

Posted by on Mar 28, 2017 | No Comments
Protecting Your Luxury Real Estate Fee

Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece, but today, I want to teach you how it can help protect your luxury real estate fee. My own checklist is the result […]

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