Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Be S.M.A.R.T. About Your Business Plans

Posted by on Nov 15, 2016 | No Comments
Be S.M.A.R.T. About Your Business Plans

I remember my elders telling me how fast time would go as I got older, but this is amazing. The end of the year approaches at a blazing-fast pace and it’s time to begin the process of planning for next year. Today’s video begins with a discussion of goal setting: What it is, why it […]

Why You Should Coach Your Sellers

Posted by on Nov 8, 2016 | No Comments
Why You Should Coach Your Sellers

Sometimes, your communication with a seller will border on coaching them. You can only tell some sellers so much, especially after a property has been on the market for several months. Hitting them directly with price reduction dialogs can be tough sometimes as they become dug-in. An alternative is future coaching. In this week’s video, […]

Taking Advantage Of The Holidays

Posted by on Nov 1, 2016 | 2 Comments
Taking Advantage Of The Holidays

Even with all the great ideas and topics I gave you last week, the thought of potentially needing fifty-two topics to discuss over a listing period can be daunting. This is where holidays become valuable. There are fifty-two weeks in a year, but remember thirteen of them have holidays. Those holidays amount to thirteen built-in […]

What To Do When There’s Nothing To Say

Posted by on Oct 25, 2016 | No Comments
What To Do When There’s Nothing To Say

As our series on keeping your luxury listings unfolds, I will share with you how the directions on my shampoo bottle inspired me to create a plan for staying in contact with my sellers. I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of shampoo bottles. This week, […]

Keeping Your Luxury Listings

Posted by on Oct 18, 2016 | 2 Comments
Keeping Your Luxury Listings

Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. As a result, you should now have a listing or two, or three, or even more. Now you need to keep your listing(s) until it sells. This isn’t a big deal in many parts of […]

How to Quantify Your Luxury USPs

Posted by on Oct 11, 2016 | No Comments
How to Quantify Your Luxury USPs

Over the past few sessions, we have covered a lot of ideas and techniques that can make us better negotiators. It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in today’s video that could make commission negotiation unnecessary: […]

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