Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]
I want to share with you a timeless marketing tip that I spoke about with Brian Loebker, real estate professional from Sarasota, Florida. It might be “old fashioned”, but it’s still very effective.
During my interview with Brian Loebker, real estate professional from Sarasota, Florida, we talked about a misconception that rookie Luxury Real Estate agents often have regarding what motivates a seller to go with one buyer versus another – and it’s NOT money.
I recently had the pleasure of being interviewed by real estate professional, Brian Loebker, from the Sarasota, Florida region. In this particular video snippet, we talked about trends and how luxury clients often respond to real estate trends. If you’re a luxury real estate agent, you need to be aware of how real estate market […]
We often get wrapped up with ourselves – our businesses, our successes, our goals – that we often overlook or don’t pay the required attention to our clients.