Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Why You Need to Over-Communicate

Posted by on Jun 15, 2020 | No Comments
Why You Need to Over-Communicate

 Last week, Victoria Kennedy and I discussed why it’s important to realize that we are not in a housing crisis. This week, we will discuss why it’s important to over-communicate.

Who Do YOU Need to Be in This Market?

Posted by on Jun 7, 2020 | No Comments
Who Do YOU Need to Be in This Market?

 Last week, Victoria Kennedy and I examined the importance of emphasizing how the economy can actually work to the advantage of your buyers despite these uncertain times. This week, we will discuss why it’s important to realize that we are not in a housing crisis.

All Luxury Buyers Need to Know This

Posted by on May 28, 2020 | No Comments
All Luxury Buyers Need to Know This

 Last week, Victoria Kennedy and I discussed your Luxury Real Estate social media strategy for these challenging times. This week, we will examine the importance of emphasizing how, despite these uncertain times, the economy can actually work to the advantage of your buyers.

Social Media Tips for the Luxury Real Estate Expert

Posted by on May 25, 2020 | No Comments
Social Media Tips for the Luxury Real Estate Expert

 Last week, Victoria Kennedy and I highlighted the importance of being the authority. This week, we will be discussing your Luxury Real Estate social media strategy for these times.

Why You Need to Be Seen as an Authority

Posted by on May 14, 2020 | No Comments
Why You Need to Be Seen as an Authority

 Last week, Victoria Kennedy and I explored what’s the best kind of marketing during these tough times. This week, we will be underscoring the importance of being the authority.

What Is the Best Marketing Right Now?

Posted by on May 8, 2020 | No Comments
What Is the Best Marketing Right Now?

 Last week, Victoria Kennedy and I discussed the two paths agents could take during these difficult times. This week, we’ll be exploring the kind of marketing agents should be implementing and executing right now. 

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