Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Sharpen Your Realtor Skills in 1 Day Event

Posted by on Sep 5, 2019 | No Comments
Sharpen Your Realtor Skills in 1 Day Event

Do you feel like you’re not thriving as fast as you would like in the luxury real estate market? Or that you’re up against some solidly established luxury realtors and don’t think you have the skills or know-how to compete? On October 9th, in collaboration with Northeast Florida Association of Realtors, learn from my over […]

The Wealthy Need to Feel This

Posted by on Aug 29, 2019 | No Comments
The Wealthy Need to Feel This

This week, I will be underscoring the importance of creating a sense of urgency and competition in Luxury Real Estate. And I want to share a story that particularly illustrates this.

One Day Event at a Steal of a Price!

Posted by on Aug 21, 2019 | No Comments
One Day Event at a Steal of a Price!

When I first started out in luxury real estate over 45 years ago, I learned a lot of things by trial and error.  It takes a lot longer to get to where you want to go when you don’t have a set of instructions on how to get there.

Negotiation Strategy: Detachment

Posted by on Aug 15, 2019 | No Comments
Negotiation Strategy: Detachment

In last week’s newsletter, Jere Metcalf and I discussed the negotiating strategies I learned from a Harvard instructor.  This week, I want to emphasize the importance of detaching from the outcome in Luxury Real Estate.

Negotiating Tactics by a Harvard Expert

Posted by on Aug 8, 2019 | No Comments
Negotiating Tactics by a Harvard Expert

In last week’s blog, Jere Metcalf and I examined how to compete with veteran agents. This week, we will be highlighting how to be a great negotiator in Luxury Real Estate.

How to Compete with Veteran Agents

Posted by on Aug 1, 2019 | No Comments
How to Compete with Veteran Agents

In last week’s blog, Jere Metcalf and I discussed how to get your first luxury listing. This week, we will be examining how to compete with established agents.

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