Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Keep Your Listings Through Communication

Posted by on Jun 21, 2021 | 2 Comments
Keep Your Listings Through Communication

 How do we keep sellers with us until they sell? The one word simple answer: communication.

My 3 Rules for Negotiating

Posted by on Jun 14, 2021 | 2 Comments
My 3 Rules for Negotiating

 I have always been obsessed with negotiating because I constantly felt outgunned. I was not born rich or well-connected. As a result, I worked incredibly hard to level the playing field between myself and affluent clients. 

5 Ways to Skillfully Handle Objections

Posted by on Jun 7, 2021 | 2 Comments
5 Ways to Skillfully Handle Objections

 If you want to succeed in luxury real estate, it’s imperative that you know how to skillfully handle objections. Because, oftentimes, you will be hearing objections from affluent clients who constantly deal with transactions in the millions.

The Importance of Being Goal-Oriented

Posted by on May 31, 2021 | No Comments
The Importance of Being Goal-Oriented

 What do top-performing cyclists and luxury real estate specialists have in common? They are incredibly goal-oriented. 

The Tour de France Mindset

Posted by on May 24, 2021 | 2 Comments
The Tour de France Mindset

 The Tour de France is the greatest sporting event. Why? The cyclists personify resilience. From long gruelling races to overcoming injuries, they constantly exhibit perseverance and never give up. 

Create a Captivating Unique Selling Proposition

Posted by on May 17, 2021 | 2 Comments
Create a Captivating Unique Selling Proposition

 If you want to be successful in luxury real estate, it’s imperative that you stand out. To accomplish this, you have to create a captivating unique selling proposition (USP).

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