Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Avoid These SOI Mistakes

Posted by on Mar 8, 2021 | No Comments
Avoid These SOI Mistakes

 There are a number of mistakes that luxury agents make when it comes to the management of their sphere of influence. Consequently, those mistakes lead to less referrals, business, and success. Here are some of those common mistakes. 

One That Leads to More Referrals

Posted by on Mar 1, 2021 | No Comments
One That Leads to More Referrals

 A number of luxury agents delay or simply don’t reach out to their sphere of influence. Why? They just don’t know what to say. To help you generate more referrals and further increase your value, I would like to share with you dialog examples that you can use when reaching out to your luxury […]

Maximize Your Sphere of Influence

Posted by on Feb 22, 2021 | No Comments
Maximize Your Sphere of Influence

 If you want to be successful in luxury real estate, it’s vital to strategically engage and interact with your sphere of influence (SOI).  How do you exactly accomplish that? Here are a few guidelines that will help maximize the value you bring to your luxury real estate sphere of influence.

Why You Should Be Like a Farmer

Posted by on Feb 15, 2021 | No Comments
Why You Should Be Like a Farmer

 Farmers, just like luxury real estate specialists, can’t cram. What do I mean by that?

The One True Definition of Success

Posted by on Feb 8, 2021 | No Comments
The One True Definition of Success

 Everyone has a different definition of success. Some associate success with how much time they have off, how much passive income they make, or what’s their total net worth. In my opinion, however, there’s only one true definition of success: “To be able to spend your life your own way.” Do what you want, […]

Stand Out With These 4 Presentation Tips

Posted by on Feb 1, 2021 | No Comments
Stand Out With These 4 Presentation Tips

 A compelling and strategic luxury real estate presentation can substantially set you apart from other luxury agents. Although there are many factors that contribute to a captivating presentation, I would like to share with you four specific elements.   1. Grab Attention Highlighting “shared pain” is one of the most effective ways to grab […]

Load More