Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, we talked about communicating with sellers. Sell listings through communication. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market for long periods. I have heard from a seller who has had their eight-figure property […]
Last time, we talked about what to say when there’s nothing to say. The key to keeping the listing for as long as it takes to get the property sold is by planned and intentional communication. How are you communicating with your sellers? There are 52 weeks in a year. For me, that means I […]
Last time we talked about communicating with your sellers. Here’s what I do when there’s nothing to say to my sellers: Send content. Each week, I look for news articles about events occurring in the marketplace that I then share with my sellers. Don’t send news about a bad market to a seller. Frame it […]
No matter how well you communicate with your sellers, sometimes a listing just drags in the market. Maybe your sellers are not realistic with the price. Maybe the market is slow where you are.
Goals are an important part of success. Yet, too often we don’t include them as part of our professional realtor growth or business marketing plan, or we fall short of the goal we set for ourselves. What is holding us back? Understanding the power of goals
Last week, Victoria Kennedy and I discussed the importance of creating resources. This week, we will talk about why it’s important to go on the offence.