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Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Social Media Tips for the Luxury Real Estate Expert
Last week, Victoria Kennedy and I highlighted the importance of being the authority. This week, we will be discussing your Luxury Real Estate social media strategy for these times.
Why You Need to Be Seen as an Authority
Last week, Victoria Kennedy and I explored what’s the best kind of marketing during these tough times. This week, we will be underscoring the importance of being the authority.
What Is the Best Marketing Right Now?
Last week, Victoria Kennedy and I discussed the two paths agents could take during these difficult times. This week, we’ll be exploring the kind of marketing agents should be implementing and executing right now.
What Path Are You Taking?
Over the next coming weeks, I will be sharing with you highlights from a recent interview with Victoria Kennedy, CEO of Atlas Real Estate. We will be discussing strategies for how realtors can thrive during these difficult times.
A Really Important Time to Express This
Over the past few weeks, I’ve been sharing with you ideas—as you spend more time at home than ever before—on how you can create, enhance, and hold on to my ‘tree house feeling’. From doing your part, remembering unconditional love, not bringing the problems of the day inside your house, respecting the oasis, to […]
It’s a Perfect Time to Create These
Last week, I discussed why it’s vital to respect the oasis (not bringing the problems of the day inside your house/oasis). This week, I’m going to highlight the importance of creating rituals during these difficult times.