Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
High-Impact Marketing Ideas – Part One
As we approach the end of the year and you begin to plan for 2023 I thought it would be a good time to review 25 easy-to-implement, low-cost, and high-impact marketing ideas. I know 25 ways is a lot, so today I will review the first five on my list.
Why You Shouldn’t Fear Market Chaos
I have taught you how to handle objections and, if all else fails, how to negotiate with those objections, and last week we even discussed how to find intentional ways to communicate with your clients. But today, I want to share why you shouldn’t fear financial uncertainty, or as some would call it, chaos…
Intentional Opportunities To Communicate With Clients
There are 52 weeks in a year. I see this as an opportunity to have 52 planned and intentional ways of communicating with clients. Even with all the great ideas and topics I have given you in the past, the thought of potentially needing more to discuss over a listing period can be daunting. The good news is […]
Defining Luxury
Defining luxury can take some time, as it can be used in so many different ways. Taking the time to define it can be vital because not only are you working in the industry of luxury real estate, but you must also be and work luxuriously to be truly successful.
7 Things Luxury Clients Don’t Like
In order to really succeed in Luxury Real Estate, you need to be in the mindset of the Luxury client. What does that mean exactly? In this video, I talk about seven things that totally turn off Luxury Home Buyers and Sellers. I know it might sound negative, but it’s important to recognize these expectations […]
What to do When Communication is Quiet
In the past, we have talked about how you need to have great communication with the seller in order to keep a listing. But what do you do when there’s nothing to say? It’s still important to keep communication with your sellers open; Here’s what I do when there’s nothing to say to mine: Send […]
