Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Avoid These SOI Mistakes
There are a number of mistakes that luxury agents make when it comes to the management of their sphere of influence. Consequently, those mistakes lead to less referrals, business, and success. Here are some of those common mistakes.
One That Leads to More Referrals
A number of luxury agents delay or simply don’t reach out to their sphere of influence. Why? They just don’t know what to say. To help you generate more referrals and further increase your value, I would like to share with you dialog examples that you can use when reaching out to your luxury […]
Maximize Your Sphere of Influence
If you want to be successful in luxury real estate, it’s vital to strategically engage and interact with your sphere of influence (SOI). How do you exactly accomplish that? Here are a few guidelines that will help maximize the value you bring to your luxury real estate sphere of influence.
Why You Should Be Like a Farmer
Farmers, just like luxury real estate specialists, can’t cram. What do I mean by that?
The One True Definition of Success
Everyone has a different definition of success. Some associate success with how much time they have off, how much passive income they make, or what’s their total net worth. In my opinion, however, there’s only one true definition of success: “To be able to spend your life your own way.” Do what you want, […]
Stand Out With These 4 Presentation Tips
A compelling and strategic luxury real estate presentation can substantially set you apart from other luxury agents. Although there are many factors that contribute to a captivating presentation, I would like to share with you four specific elements. 1. Grab Attention Highlighting “shared pain” is one of the most effective ways to grab […]
