What IS Your Brand?

What IS Your Brand?

Last time, we introduced the concept of personal marketing for Luxury Real Estate agents. We dive deeper this week as we discuss the concept of Branding. Contrary to popular belief, Brand is not an image, not a logo and not a tag line. Branding is a promise you make to the market place. Is your […]

Gauging the Cost-Benefit of Your Listings

Gauging the Cost-Benefit of Your Listings

Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]

Do You Use This Important Tool in Your Business?

Do You Use This Important Tool in Your Business?

A near disaster on the waters of Cape Cod provided the inspiration for this weeks video: The importance of checklists when on the sea and how you can apply this lesson to your Luxury Real Estate businesses. Get a diary and make a log of everything you do every day in 10 minute increments for […]

Charting a Course to Success in Luxury Real Estate

Charting a Course to Success in Luxury Real Estate

Finally it is summer, at least on the calendar. Still feels like autumn once the sun is down. Nevertheless, I am determined to make the most of our short season and hang out on my “floating office”. What can we learn from the laws of the sea and boating that can be applied to our […]

Top 5 Places High Net Worth Individuals Can Be Found

Top 5 Places High Net Worth Individuals Can Be Found

Now that you understand the value and effectiveness of Gardening for Luxury Clients, what are some other ways to find and interact with the High Net Worth Individuals (HNWI’s) in your market? Today’s video uses a fishing metaphor as I discuss “trolling” for HNWI’s. Where to they congregate? With whom do they congregate? How do […]

7 Tips on Writing for Your Luxury Real Estate Business

7 Tips on Writing for Your Luxury Real Estate Business

I have talked extensively about the first area of required expertise: becoming an expert in markets and value so in this week’s video, I skipped right to the second area of expertise: writing. Some people start to shake when I talk about the need to write reports, white papers and blogs. Please note. Writing a […]

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