4 Keys to Unique Selling Propositions in Luxury Real Estate

4 Keys to Unique Selling Propositions in Luxury Real Estate

Now we have a rock solid outline, or backbone if you wish, for a bulletproof listing presentation. We’ve created Unique Selling Propositions around each of the seven areas of expertise that I’ve shared with you. Many agents ask how to get Unique Selling Propositions that are specific to them. Click To Tweet In today’s video I will talk […]

Where to Find Luxury Clients

Where to Find Luxury Clients

Continuing with our discussion on Sphere of Influence, I want to talk today about Trolling for High Net Worth Individuals. Now, before I get in trouble for using the word “trolling” which often has a negative connotation (especially on the web), let me explain. I use this word because it’s a fishing term. You see, […]

Using Newsletters to Market Your Luxury Real Estate Business

Using Newsletters to Market Your Luxury Real Estate Business

Your newsletter is the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise and differentiate you […]

What IS Your Brand? – Take 2!

What IS Your Brand? – Take 2!

UPDATED VIDEO BELOW! As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand? I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my […]

Gauging the Cost-Benefit of Your Listings

Gauging the Cost-Benefit of Your Listings

Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]

Do You Use This Important Tool in Your Business?

Do You Use This Important Tool in Your Business?

A near disaster on the waters of Cape Cod provided the inspiration for this weeks video: The importance of checklists when on the sea and how you can apply this lesson to your Luxury Real Estate businesses. Get a diary and make a log of everything you do every day in 10 minute increments for […]

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