Should You Hold Open Houses for Luxury Homes?
Each week, I get questions about the effectiveness of open houses in the high end. Looking for just about any excuse for a road trip, I headed out with my camera to visit some open houses. We will take a short drive in today’s video and outline the open house topics I will cover in […]
A Tale of Two Houses
There was quite a stir on Facebook and Twitter a week or so ago regarding a comment I made about staging. While I did clarify, I thought that further discussion was in order. In the series of four videos beginning today, I will compare and contrast Staging and Market Preparation. There are some real differences. […]
7 Steps to Pricing Luxury Real Estate
How do you price your Luxury Listings? DO you use a CMA? Tell me about it in the comments below. Do you spin the Luxury Pricing Dial? Tell me about that! This week’s video covers 7 Steps to Pricing Luxury Real Estate. As with last week’s video, the middle part will actually appear on my […]
Luxury Real Estate Unplugged – Marketing Questions Answered
Today, I will answer another question I received at LuxuryRealEstateUnplugged.com. I covered as many as I could during the webinar and am answering some I did not get to in this weekly video blog. Don’t forget to mark your calendar: April 2nd at 1PM we do it again with a free webinar, answering your most […]
Seven Steps To Creating Change
Did you attend my first LuxuryRealEstateUnplugged.com webinar last week? Mark your calendar: April 2nd at 1PM we do it again with a free webinar, answering your most pressing Luxury real estate questions. I didn’t get to every question that came in, so over the next couple of weeks, I will address those I didn’t get […]
Luxury Real Estate Agents’ Deadly Business Planning Sin #11
We are near the end of our list of 12 Deadly Business Planning Sins. Today we’re going to talk about Sin number 11: Making the Plan too Complicated. More than once when I review the plans of Luxury Real Estate Agents, I have run across incredible displays of minutia. As presented in the accompanying video, […]
