Getting Started in Luxury Real Estate
Even after all these years of blogging and teaching, agents still ask me HOW to get started in Luxury Real Estate. The best way of course is to have been born rich and well connected. If that is not the case in your situation, you need to make a plan. The plan includes: Your State […]
WHY Luxury Real Estate
You have probably heard that to be successful at any endeavor, you need to have a strong “WHY”. Without the WHY success can be elusive. <—Click To Tweet This! When people ask me WHY luxury real estate, I can respond with: Cool Fees Cool People Cool Houses I talk more about this in this week’s […]
Using Square Footage as a Pricing Metric in Real Estate
This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]
How To Arrive At The Right Price For A Luxury Listing
Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]
Simple Seller Communication Tips
I really thought I had finished with the goals, affirmations and resolutions theme and realized that I did not share two of my most important resolutions for 2014. The first will take some doing: I want to get my weekly videos closer to 2 minutes in time. As you’ll see, not quite there yet! Secondly, […]
How Real Estate Agents Can Leverage The Media
There is no question that PR or news stories about our company, ourselves as agents or our listings is one of the most powerful marketing avenues we have available to us. You can be sure that when you see an article about any of the above it was not the result of an accident. Getting […]
