Luxury Business Plan Sins
It’s that time of the year again. Clocks are set back. Thanksgiving is very soon. The holidays are fast upon us. It’s the time of the year we need to begin thinking about business planning. I’m starting a series on 12 Luxury Business Plan Sins. These are 12 things you don’t want to do when […]
How to Communicate With Sellers
The key to keeping the listing for as long as it takes to get the property sold is by planned and intentional communication. How are you communicating with your sellers? There are 52 weeks in a year. For me, that means I need to have 52 planned and intentional opportunities to communicate with sellers every […]
When There’s Nothing to Say
Last time we talked about how you need to have great communication with the seller in order to keep a listing. But what do you do when there’s nothing to say? Here’s what I do when there’s nothing to say to my sellers. Send Articles Each week I look for news articles about events occurring in […]
Keeping Your Luxury Listings
Over the last few weeks, you’ve learned how to become a better negotiator. What was the best thing you learned about negotiation? Now, let’s move on to another topic: keeping your Luxury Listings. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market […]
Quantifying Luxury USPs
Let’s talk about this whole concept of USPs and quantifying them. First of all, a USP is an unique selling proposition. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis. Market Preparation Guide. We’ve talked a lot about my market preparation […]
The Negotiation Tactics I Use
Last week, we talked about some negotiation tactics that you should know about. Today, I want to share some more negotiation tactics, including some that I use on occasion. The Red Herring. This is when somebody makes a really low offer. Then they’ll stick something in the offer to distract you from the really low price, It’s […]
