It’s that time of the year again. Clocks are set back. Thanksgiving is very soon. The holidays are fast upon us. It’s the time of the year we need to begin thinking about business planning.
I’m starting a series on 12 Luxury Business Plan Sins. These are 12 things you don’t want to do when you’re creating your business plan for the upcoming year.
Most people spend more time planning a two-week vacation than they spend planning their next year in business. If you spent as much time planning your next business year as you did a vacation, my bet is you would have a much better year reaching your goals.
The first and most important mistake most realtors make is not understanding the power of goals. If you don’t understand why goal setting works, that’s the biggest mistake you can make in business planning. When you focus on your goals, you have a greater chance of actually achieving them.
When we set goals, we create our future in advance.
The purpose of the goal has to be more important than the goal itself. What’s the why of your goal? When we have a compelling reason, it programs a part of the brain called the Reticular Activating System. Because our brains are inundated with stimuli all day long, it cannot process every single thing that is bombarding it throughout the day. The Reticular Activating System filters most things out. Setting goals programs this filter to allow things to get through that can actually help achieve goals. We want to program that filter to let opportunities in that will help us realize and achieve our goals for the upcoming year.
Your goals need to be relevant to you. Do they make sense for you? Are they something that’s going to make your life better and serve the purpose that you really want to achieve in your life?
So, before we even begin business planning, take time this week to thoughtfully consider two things:
- What are your goals for the upcoming year?
- Why do you want to achieve these goals?
And remember – the goals you create now are shaping your future.