When There’s Nothing to Say
Last time we talked about how you need to have great communication with the seller in order to keep a listing.
But what do you do when there’s nothing to say?
We oftentimes put off talking to our sellers because we don't know what to say. Click To TweetHere’s what I do when there’s nothing to say to my sellers.
Send Articles
Each week I look for news articles about events occurring in the marketplace that I then share with my sellers. Don’t send news about a bad market to a seller. Frame it in a way that builds your relationship: “You know, Mr. and Mrs. Seller, this is what our buyers are looking at and this is what I’m fighting for on your behalf.”
Stay Informed
Something else that I do is set Google Alerts in my market. I set Google Alerts to Cape Cod Real Estate Market and Luxury Real Estate Market. I want alerts that pertain to my market every day. This helps me stay informed and share content with my sellers.
Ensure Property is Ready for Last Minute Showings
For the absentee seller, I like to take it a step further. There are a lot of absentee sellers in my marketplace, so I look for other opportunities to talk to them. For example, “You know, there weren’t any showings this week, but I went by the property and checked it out to make sure that everything is ready for when we do have a showing.”
You have to do this on a consistent basis. Think about it like the instructions on a shampoo bottle: lather, rinse, repeat.
Next time, we’ll talk about some specific examples of things that you can send to your seller.
