How to Compete with Veteran Agents
In last week’s blog, Jere Metcalf and I discussed how to get your first luxury listing. This week, we will be examining how to compete with established agents.
Are Your Hang Outs Helping Your Business?
High net worth individuals typically like to surround themselves with other high net worth individuals. And if you know where to look and put yourself in places where they congregate, you could see your Luxury Real Estate business boom. Below are 3 specific areas to help you find prospective high net worth clients.
Don’t “Farm” Your Luxury Buyers
A number of real estate trainers, speakers and gurus say that farming is dead, foolish, for losers, and it doesn’t get you anywhere. However, I don’t agree with those assertions at all.
Are You Using PR as Part of Your Marketing?
Last week, we highlighted the critical importance of strategic and effective networking as a powerful way to grow your business. This week, we will be discussing how to utilize public relations to promote your Luxury Real Estate brand.
Underappreciated Branding Tool in Luxury Real Estate
Last week, we explored how to leverage your personal brand in Luxury Real Estate. This week, we will be examining how invaluable business cards are. Even in a digitally dominated world, business cards are still a tangible thing that’s very important in this business.
Do Luxury Sellers Trust Your Brand?
Over the next few weeks, we will be examining the various staple and creative marketing strategies to help you generate more clients, profits, and exposure in Luxury Real Estate. This week, we will first underscore the importance of your personal brand.
