The NFL Referee Strike and Selecting a Real Estate Agent
You could almost hear a collective sigh of relief across our great country as the regular full‑time professional referees returned to the NFL. We suffered through a brief comedy-of-errors time with stand-in referees, some of whom apparently came from the Lingerie League. How did I not know about that league? The strike centered around a […]
SWET-ing The Competition, The Big “O”
Welcome to the final segment of our series on SWET-ing the competition where we discuss The Big “O”. That’s right, The Big “O”. What exactly is The Big “O”? The Big “O” is what keeps many real estate agents on the sidelines of the Luxury real estate business. The Big “O“ is what stresses agents […]
SWET-ing The Competition “T”
We are nearing the end of our discussion of SWET-ing our luxury real estate competition. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T stands for Turning it Around. The goal of the S.W.E.T. process is to […]
SWET-ing The Competition “E”
We began a discussion last time about SWET-ing our luxury real estate competition. Today we talk about the “E”. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T is a surprise I am saving for the next-to-last […]
SWET-ing The Competition “W”
We began a discussion last time about SWET-ing our luxury real estate competition. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T is a surprise I am saving for the last video in this series! Here is […]
SWET-ing The Competition
I just finished riding the beach with my Alaskan snow bike and biking always gets me thinking. I was thinking of the questions I get from agents in response to the 20-minute consultation I offer with my book, “Selling Luxury Homes“: How do I break into the luxury market? How do I break into real […]
