Your Profitability Ratio
Last week, we examined the importance of your pending listings to new listings ratio. This week, I want to discuss one more metric that’s crucial to track in luxury real estate: the ratio of listings taken to listings sold.
The Real Estate Ratio That Tells All
There are numerous statistics that are used to measure the health of the luxury real estate market. However, there is one statistic in particular that provides the most current and clear picture of how the market is performing: the pending listings to new listings ratio.
Process is the Key to Luxury
If you want to be more efficient, productive, and increase your success rate when it comes to listing presentations, you have to create checklists. In particular, you have to create two checklists: one for pre-listing and one for listing.
2 Questions to Pre-Qualifying Sellers
I want to share with you a story that illustrates the importance of pre-qualifying your sellers.
The Laws of the Sea and Your Goals
Setting goals is very much like boating. And if you want to be successful in luxury real estate, you have to carefully and strategically map out how you are going to accomplish your goals—just like how you would carefully chart where you are going when travelling by sea.
Do You Have a “30-Second Commercial”?
In luxury real estate, it’s vital that you develop a “30-second commercial”—a captivating and strategic introduction when you meet someone virtually or in person when it’s safe again.
