Luxury Real Estate, What’s The Story? (Part ll)
This week we continue our discussion of the power of story as it pertains to Luxury real estate. I will discuss four elements that define luxury… Price Rarity Exclusivity Perfection …and why/how the power of story is the very essence of this definition. I will ask you again in this video: What’s your story? How […]
Luxury Real Estate, What’s The Story?
This week we are going to begin a discussion of the power of story, especially as it pertains to Luxury real estate. What is the story? You’ll find that as you view this introductory video, that stories are an effective way to connect with high net worth individuals, to differentiate ourselves from our competition and […]
The NFL Referee Strike and Selecting a Real Estate Agent
You could almost hear a collective sigh of relief across our great country as the regular full‑time professional referees returned to the NFL. We suffered through a brief comedy-of-errors time with stand-in referees, some of whom apparently came from the Lingerie League. How did I not know about that league? The strike centered around a […]
SWET-ing The Competition, The Big “O”
Welcome to the final segment of our series on SWET-ing the competition where we discuss The Big “O”. That’s right, The Big “O”. What exactly is The Big “O”? The Big “O” is what keeps many real estate agents on the sidelines of the Luxury real estate business. The Big “O“ is what stresses agents […]
SWET-ing The Competition “T”
We are nearing the end of our discussion of SWET-ing our luxury real estate competition. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T stands for Turning it Around. The goal of the S.W.E.T. process is to […]
SWET-ing The Competition “E”
We began a discussion last time about SWET-ing our luxury real estate competition. Today we talk about the “E”. As a reminder, S stands for the strengths of your competitor. W is for the weaknesses of this competitor. E is for everything they do and T is a surprise I am saving for the next-to-last […]
