How to Set and Exceed Expectations in Luxury Real Estate
It’s the weekend and the sun is back out and I only had one showing today. I decided to take my little car with the big open roof. After all, summer is almost over. Compared to my regular real estate car, this one stands as a great example of brand, the promise of a brand […]
Featured Guest Listing – 5,200 Square Feet of Luxury in Ivanhoe, Illinois
This sensational French Provincial home is situated on a golf setting in the sought-after gated community of Ivanhoe with beautiful views… 5 bedrooms, 5.5 baths, and over 5,000 square feet – Offered at $910,000. For More Information Click Here or Contact: Donna Lavin Broker Associate Hunter’s Fairway Sotheby’s International Realty North Barrington, IL T. 847-525-1788 […]
How to Package and Present Your Brand
Thinking more about branding as I drive my less-than-perfect car got me thinking about my senior year high school English teacher, Mr. Fales. English was never one of my strong subjects. But there was something about Mr. Fales and the way he connected with students in general and me in particular. One thing he taught […]
How to Be Congruent with Your Brand as a Luxury Agent
I was driving to an appointment this week thinking about how much I dislike my car. It’s the third Escalade I have owned and although it’s pretty new, it drives like it has 200,000 miles on it: It rattles and shakes and weaves all over the road. Looking at new cars got me thinking about […]
Are You Just Coasting in the Luxury Market?
I am still hanging around in my bike garage, lamenting the end of this year’s Tour de France. Last time, I talked about the question I imagine that racers ask themselves throughout the stages of the race. I also mentioned how I use a version of that question all throughout my day. In today’s video, […]
Featured Guest Listing – 11,000 Square Foot Exclusive Florida Dream Home
As one of the most magnificent mansions in exclusive Quail West, this 11,000 square foot former Dream Home, offers every amenity one expects with high-end luxury. In addition to the six spacious bedrooms and ten baths, there is a gym, theater, 5 car garage, separate guest quarters, with state a of the art audio system […]
