Open Houses for Luxury Listings?
Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]
How To Plan a Successful Luxury Open House
This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]
Cape Cod – Not Just A Summer Destination
I was checking out the performance stats for my agent website www.JackCottonRealtor.com the other day. All was in pretty good shape with the exception of the fact that I need to do more consumer blogging. As you know, I blog every week for agents. I just need to find time to do more for consumers. […]
Using Square Footage as a Pricing Metric in Real Estate
This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]
How To Arrive At The Right Price For A Luxury Listing
Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]
How Much Should A Luxury Agent Spend on Marketing?
One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]
