Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Ask Your Clients This Question

Posted by on Aug 9, 2016 | No Comments
Ask Your Clients This Question

The ‘summer train’ is barreling down the tracks and there’s (unfortunately) no way to slow it down. Today features Part 2 of my 25 easy to implement, low cost and high impact marketing ideas. Today I will cover 6-10. In case you missed it, here are my first five. Buckle up and tune in: 6. […]

How Much Do You Spend on Marketing?

Posted by on Aug 2, 2016 | One Comment
How Much Do You Spend on Marketing?

It’s already August, can summer go by any faster? I wish there was a way to slow down time. Anyway, I’ve been asked to shoot some videos from the water. You don’t have to ask me that twice! Also, since it is August, I thought I would make things mellow and start a series of […]

7 Seconds to Luxury Real Estate Success

Posted by on Jul 25, 2016 | No Comments
7 Seconds to Luxury Real Estate Success

Today marks the final video in our series on doing six more transactions in whatever time frame you have in mind. Today, I will talk about… Beginning each day with 7 seconds of courage. What is the toughest, most challenging, most dreadful thing that you know you need to do right now and have been […]

What’s Your Luxury Real Estate Mindset?

Posted by on Jul 19, 2016 | One Comment
What’s Your Luxury Real Estate Mindset?

As we continue our series on doing SIX more transactions in the time frame of your choice, we come to the topic of mindset. Here it is in the middle of summer, hard to have anything but a positive mindset. But… There is so much negativity in the media and even in our businesses. Even […]

The Power of One More

Posted by on Jul 12, 2016 | No Comments
The Power of One More

Today, I am going to talk about “Doing Just One More” in my video. Whenever I hear this phrase, I think of a ghost story I used to tell my Cub Scouts at Halloween: There is Room for One More. It’s the wrong time of year for that story, but we can still talk about doing: […]

Lessons from Fourth of July Week

Posted by on Jul 5, 2016 | No Comments
Lessons from Fourth of July Week

The Fourth of July is more than a day or a weekend. In fact, it is more than this entire week. I sincerely hope you get to create some great family memories this week and that you will join me in remembering all who have sacrificed to make our great nation what it is. As […]

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