Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Are You Using This Fundamental Marketing Piece?

Posted by on Apr 12, 2016 | No Comments
Are You Using This Fundamental Marketing Piece?

Your newsletter can be and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your […]

Are You Neglecting Your Business Cards?

Posted by on Apr 5, 2016 | No Comments
Are You Neglecting Your Business Cards?

We continue the discussion on personal marketing with a deep dive into business cards. What could be more basic? The danger here is that we can think this topic is too basic. NOTICE! Here is why the topic of business cards is not too basic: I get hired to speak across the country on the […]

Agent Branding DOs and DON’Ts

Posted by on Mar 29, 2016 | No Comments
Agent Branding DOs and DON’Ts

My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too Cute Too Funny Too Scary Too Full of Yourself The last one is more important. […]

Ready to Improve Your Brand?

Posted by on Mar 22, 2016 | No Comments
Ready to Improve Your Brand?

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal branding and marketing. As with most aspects of the business, there is no magic bullet. Effective personal marketing is doing common things uncommonly well. In this series, we will start with an overview of the process from the concept of […]

How to Protect Your Luxury Fees

Posted by on Mar 15, 2016 | No Comments
How to Protect Your Luxury Fees

Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece but today, I want to teach you how it can help protect your fee. My own checklist is the result of over four […]

How to Create a Market Preparation Checklist

Posted by on Mar 8, 2016 | One Comment
How to Create a Market Preparation Checklist

We have discussed the importance and value of having market preparation expertise. Today, I will walk you through the process of actually creating your own Market Preparation Checklist. Where to begin? Begin with a house…any house, even your own house. Drive up to it and before even getting out of the car look at the […]

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