Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Is Social Media Effective for Real Estate?

Is Social Media Effective for Real Estate?

In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]

The Importance of Market & Value in Luxury Real Estate

The Importance of Market & Value in Luxury Real Estate

We’ve been talking a lot lately about knowing your industry and understanding the numbers that play a huge part in the day-to-day operations of your business. One of the primary reasons for this is that having a strong grasp on the data helps position you as an expert in your field. In the luxury real […]

The Cost of Marketing a Luxury Property

The Cost of Marketing a Luxury Property

Determining the dollars you should spend on marketing a luxury real estate property starts with a question: are you an agent or a company? In both cases, we use a specific percentage to calculate the portion of your commission income that should go toward advertising and promotions. Knowing your numbers is critical to your success […]

How Many Listings Do You Need to Get One Sale?

How Many Listings Do You Need to Get One Sale?

In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]

The Ratio of Your Pending Listings to New Listings and Why It Matters

The Ratio of Your Pending Listings to New Listings and Why It Matters

As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

This week, we begin a series on improving and fine-tuning our listing presentations. Now, I could jump right in and give you the scoop but it would not be as effective and your results would not be as great without building a foundation first. In this week’s video, I am going to challenge you to […]

Load More