Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Where to Find Luxury Clients

Where to Find Luxury Clients

Continuing with our discussion on Sphere of Influence, I want to talk today about Trolling for High Net Worth Individuals. Now, before I get in trouble for using the word “trolling” which often has a negative connotation (especially on the web), let me explain. I use this word because it’s a fishing term. You see, […]

Sphere of Influence Dialogs for Luxury Real Estate

Sphere of Influence Dialogs for Luxury Real Estate

So many Luxury Agents I talk to hate the thought of using scripts in their business. And, I agree. So, let’s talk about dialogs instead. Let’s face it, we all use them… mostly unconsciously. If you really listen to what you are saying in different situations you will note that you often repeat yourself. That’s […]

How Storms Can Be Value-Adds for Clients in Luxury Real Estate

How Storms Can Be Value-Adds for Clients in Luxury Real Estate

One of the great things about living on Cape Cod is that our winters tend to be a bit milder than you find even just a few miles to the north. This year is the exception though: 30” of snow Hurricane force winds No place to put all the snow This is the reality and […]

Rules for Your Sphere of Influence

Rules for Your Sphere of Influence

In bringing value to and receiving value from your Sphere of Influence, there are some rules and guidelines that you should keep in mind. Thinking that you need thousands of people in your Luxury Real Estate Sphere of Influence is mistake number one. You don’t even need one thousand to be successful. Can you guess […]

Why Cramming Doesn’t Work in Luxury Real Estate

Why Cramming Doesn’t Work in Luxury Real Estate

Did you ever cram for an exam? Probably not since your real estate license exam! This type of studying kind of works in school and exam settings… at least enough to finish the paper or pass the exam. But it doesn’t apply very well to real world scenarios. One example of a place where cramming […]

How Do You Define Success?

How Do You Define Success?

Let’s talk a bit about success. How do you define success? Take a moment and jot it down before moving on to the rest of this post… Now, in this week’s video, I will give what I think is a great definition and begin a journey to achieve success in Luxury Real Estate. In the […]

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