Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Luxury Agent Public Relations

Luxury Agent Public Relations

Public Relations, (PR) is one of the best forms of personal marketing there is. It is a third party endorsement, but in the media and can provide great credibility and potentially tremendous reach. Think about what an article in the Wall Street Journal that quotes you could do for your business. We will talk today […]

Agent Safety Tips

Agent Safety Tips

We are all mindful of the horrific loss of our fellow Realtor, Beverly Carter. Our collective thoughts and prayers go to the family of this brave agent who made the ultimate sacrifice while simply trying to help someone attain the American dream of owning a home. We are all discussing safety during our office meetings […]

Luxury Agent Networking Part 2

Luxury Agent Networking Part 2

Last week I confessed that networking really wasn’t “my thing” as I tend to be a shy person. I introduced a two part series on how I overcome this shyness and shared some luxury networking ideas with you. If you didn’t get a chance to watch Part 1, click here. In Part 2 of our […]

Luxury Agent Networking Part 1

Luxury Agent Networking Part 1

As we continue our discussion of personal marketing and personal branding, I started working on some luxury networking ideas for you. As I did, it became apparent that I need to cover this topic in two sections. Today is Luxury Agent Networking, Part 1 where I will cover: Does luck play a part in your […]

How to Market Luxury Real Estate with Postcards

How to Market Luxury Real Estate with Postcards

Postcards are easy to overlook in the discussion of personal promotion because, like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Indeed…[Tweet “There is no more effective marketing than a “Just Listed” or “Just Sold” card well executed.“] In […]

Using Newsletters to Market Your Luxury Real Estate Business

Using Newsletters to Market Your Luxury Real Estate Business

Your newsletter is the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise and differentiate you […]

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