Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

7 Luxury Real Estate Lessons from Super Bowl 51

Posted by on Feb 7, 2017 | No Comments
7 Luxury Real Estate Lessons from Super Bowl 51

If you’ve followed me for a while, you know that I am not an athlete and don’t follow sports very closely. At the same time, when a local team is in a playoff or the Super Bowl is on, as was the case last Sunday, I make sure to tune in. During Sunday’s historic game, […]

How to Begin Each Day for Success

Posted by on Jan 31, 2017 | No Comments
How to Begin Each Day for Success

That last few newsletters have been pretty intense as we discussed business planning in great detail. You deserve a break! A few years ago, I wrote a book when our beloved dog, Moose, passed on. I never intended for it to be published but it was. I will spare you the full story but it’s […]

Prioritizing Your Big Rocks First

Posted by on Jan 24, 2017 | No Comments
Prioritizing Your Big Rocks First

Today we finish our series on Deadly Business Planning Sins with a discussion of Sin Number 12—Not Planning Personal Time First. To give you a primer, you may want to watch the Stephen Covey’s “Big Rocks First” YouTube video. With all the plans we’ve discussed making over the past weeks, it can be easy sometimes […]

How to Avoid Self Sabotage In Business Planning

Posted by on Jan 10, 2017 | No Comments
How to Avoid Self Sabotage In Business Planning

I believe that one of the biggest reasons agents remain on the sidelines is that they lack the proper mindset to move forward. As a matter of fact, I believe that mindset is the explanation for most, if not all, of the problems people have. For that reason, I particularly enjoyed doing today’s video, where […]

Maximizing The Time You Have

Posted by on Jan 3, 2017 | No Comments
Maximizing The Time You Have

Time flies, and here we are at the beginning of a new year. It seems fitting, then, that with time passing so quickly we should talk about how to make the most of it. You see, we can’t make more time, or extend time, or manufacture time. With effective management, however, we can maximize the […]

A Luxury New Year Message

Posted by on Dec 27, 2016 | No Comments
A Luxury New Year Message

Happy New Year! 2017 is just a few days away. The days are getting longer, spring is even closer, and with goals and resolutions, the fog can lift, revealing clarity. In thinking about my resolutions for next year, at the top of my list is GRATITUDE. I have resolved to be in a state of […]

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