Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Luxury Home Snow Showing Tips

Luxury Home Snow Showing Tips

One of the great things about living on Cape Cod is that our winters tend to be a bit milder than you find even just a few miles to the north. This year is the exception though as we continue to get snow. I debated making this video because the information seems so basic. Something […]

Your 30-Second Luxury Commercial

Posted by on Mar 3, 2015 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
Your 30-Second Luxury Commercial

Imagine we are meeting at a social gathering or event. We introduce each other and you ask what I do. I reply, “I am in real estate.” You, stifling a yawn think, “Yeah, so is everyone else in this room.” You’ve heard about the importance of a 30-second commercial. Well, you run the risk of […]

Luxury Sphere of Influence Mistakes

Luxury Sphere of Influence Mistakes

We recently talked about the Rules for Your Sphere of Influence and today, I want to help you avoid some of the most common mistakes made when contacting those in your sphere. Too much getting ready, only asking for business, and never asking for business are all things we need to avoid in being effective […]

Where to Find Luxury Clients

Where to Find Luxury Clients

Continuing with our discussion on Sphere of Influence, I want to talk today about Trolling for High Net Worth Individuals. Now, before I get in trouble for using the word “trolling” which often has a negative connotation (especially on the web), let me explain. I use this word because it’s a fishing term. You see, […]

Sphere of Influence Dialogs for Luxury Real Estate

Sphere of Influence Dialogs for Luxury Real Estate

So many Luxury Agents I talk to hate the thought of using scripts in their business. And, I agree. So, let’s talk about dialogs instead. Let’s face it, we all use them… mostly unconsciously. If you really listen to what you are saying in different situations you will note that you often repeat yourself. That’s […]

How Storms Can Be Value-Adds for Clients in Luxury Real Estate

How Storms Can Be Value-Adds for Clients in Luxury Real Estate

One of the great things about living on Cape Cod is that our winters tend to be a bit milder than you find even just a few miles to the north. This year is the exception though: 30” of snow Hurricane force winds No place to put all the snow This is the reality and […]

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