Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Top 5 Places High Net Worth Individuals Can Be Found

Top 5 Places High Net Worth Individuals Can Be Found

Now that you understand the value and effectiveness of Gardening for Luxury Clients, what are some other ways to find and interact with the High Net Worth Individuals (HNWI’s) in your market? Today’s video uses a fishing metaphor as I discuss “trolling” for HNWI’s. Where to they congregate? With whom do they congregate? How do […]

“Gardening” Can Help Your Luxury Real Estate Career

“Gardening” Can Help Your Luxury Real Estate Career

Over the past few weeks, we have talked a lot about how to convey our expertise to the high net worth individuals (HNWI’s) in our market. As we begin to think about prospecting to this group, many people ask me about farming. Geographic farming. After all, many speakers, trainers and real estate guru’s say that […]

How Reading Can Make You an Expert on Luxury Real Estate

Posted by on May 27, 2014 in Luxury Real Estate Blog | One Comment
How Reading Can Make You an Expert on Luxury Real Estate

As we continue our series on building the perception of expertise in the Luxury Real Estate marketplace, our focus turns to Reading. Not just reading to read but reading what “they” read: Wall Street Journal, Forbes and your local business press. In the video, I talk about a goal of one to three hours of […]

How to Speak In Public as a Luxury Real Estate Expert

How to Speak In Public as a Luxury Real Estate Expert

As we continue our series on building the perception of expertise in the Luxury Real Estate market place, our focus turns to Speaking. Now, if would-be Luxury Agents start to shake when I talk about the need to write, they really lose it when I suggest public speaking is an important part of the perception […]

7 Tips on Writing for Your Luxury Real Estate Business

7 Tips on Writing for Your Luxury Real Estate Business

I have talked extensively about the first area of required expertise: becoming an expert in markets and value so in this week’s video, I skipped right to the second area of expertise: writing. Some people start to shake when I talk about the need to write reports, white papers and blogs. Please note. Writing a […]

The Five Critical Areas of Expertise for a Luxury Real Estate Agent

The Five Critical Areas of Expertise for a Luxury Real Estate Agent

In this week’s video, I discuss the five areas of expertise that are required to excel in luxury real estate. Think about it, HNWI’s (High Net Worth Individuals) deal with experts in all aspects of their lives: tax, accounting, legal, trusts, banking. It only makes sense that they want to deal with a real estate […]

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