Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Keeping Your Luxury Listings

Posted by on Oct 18, 2016 | 2 Comments
Keeping Your Luxury Listings

Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. As a result, you should now have a listing or two, or three, or even more. Now you need to keep your listing(s) until it sells. This isn’t a big deal in many parts of […]

How to Quantify Your Luxury USPs

Posted by on Oct 11, 2016 | No Comments
How to Quantify Your Luxury USPs

Over the past few sessions, we have covered a lot of ideas and techniques that can make us better negotiators. It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in today’s video that could make commission negotiation unnecessary: […]

Has Anyone Used These Negotiation Tactics On You? (Part 2)

Posted by on Oct 4, 2016 | No Comments
Has Anyone Used These Negotiation Tactics On You? (Part 2)

As we continue our series on negotiation, I want to prepare you for some tactics that others may use on you in a negotiation situation. As with last week, these are not tactics I recommend using; with one or two exceptions, that is. I do find, however, that agents are less intimidated if they recognize […]

Has Anyone Used These Negotiation Tactics On You?

Posted by on Sep 27, 2016 | No Comments
Has Anyone Used These Negotiation Tactics On You?

As we continue our series on negotiation, I want to prepare you for some tactics that others may use on you in a negotiation situation. These are not tactics I recommend using (with one or two exceptions that is). It can also be amusing to say: “I know that tactic, imagine trying that on me!” […]

The Best Luxury Negotiation Method

Posted by on Sep 20, 2016 | No Comments
The Best Luxury Negotiation Method

Let’s begin a four-part series on negotiation. Over the next few weeks, I will cover as much as I can to help you overcome your negotiation obstacles. Today though, I float the idea that the best negotiation, is NO negotiation. This can be referred to as an objection. So before we get into negotiation, let’s […]

Market Chaos, Johnny Cash and Luxury Real Estate

Posted by on Sep 13, 2016 | No Comments
Market Chaos, Johnny Cash and Luxury Real Estate

I am anxious to begin a series on negotiation. Over the next few weeks, I will review the five steps to handing objections understanding that while effective, they don’t always work. When they don’t…it’s time to negotiate. Today though, I want to address the current state of financial markets which some would describe as chaos. […]

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