Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Open Houses for Luxury Listings?

Open Houses for Luxury Listings?

Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]

How To Plan a Successful Luxury Open House

How To Plan a Successful Luxury Open House

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]

Cape Cod – Not Just A Summer Destination

Posted by on Feb 24, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | 4 Comments
Cape Cod – Not Just A Summer Destination

I was checking out the performance stats for my agent website www.JackCottonRealtor.com the other day. All was in pretty good shape with the exception of the fact that I need to do more consumer blogging. As you know, I blog every week for agents. I just need to find time to do more for consumers. […]

Using Square Footage as a Pricing Metric in Real Estate

Using Square Footage as a Pricing Metric in Real Estate

This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]

How To Arrive At The Right Price For A Luxury Listing

How To Arrive At The Right Price For A Luxury Listing

Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]

How Much Should A Luxury Agent Spend on Marketing?

Posted by on Feb 4, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | One Comment
How Much Should A Luxury Agent Spend on Marketing?

One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]

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