Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

A Luxury New Year Message

Posted by on Dec 27, 2016 | No Comments
A Luxury New Year Message

Happy New Year! 2017 is just a few days away. The days are getting longer, spring is even closer, and with goals and resolutions, the fog can lift, revealing clarity. In thinking about my resolutions for next year, at the top of my list is GRATITUDE. I have resolved to be in a state of […]

Santa’s Luxury Real Estate Lessons

Posted by on Dec 20, 2016 | No Comments
Santa’s Luxury Real Estate Lessons

Merry Christmas, everyone. It’s just a few days away now and it’s busy, even crazy at my house. I was talking with my son Max about what Santa does to prepare for Christmas Eve. We came up with a list of seven items: 1. Extra Food for his reindeer 2. Special Footwear for his reindeer […]

Always Plan For The Unexpected

Posted by on Dec 13, 2016 | No Comments
Always Plan For The Unexpected

I hope you’re enjoying my series on the 12 Deadly Business Planning Sins. We covered quite a bit last week, and we’re going to dive in even deeper today. In Luxury Real Estate, it’s never a good idea to make decisions based on what we call ‘skinny data’. You need to have the real numbers […]

Stretching Your Goals And Sticking To Them

Posted by on Dec 6, 2016 | One Comment
Stretching Your Goals And Sticking To Them

I hope you enjoyed our quick diversion to S.T.U.P.I.D. goals last time we were “together.” That session was partly tongue-in-cheek but at the same time, I believe there is a certain amount of wisdom in looking at the other side of goals. Today, I will discuss the “Sin” of understanding the power of goal setting […]

The S.T.U.P.I.D. Side of Attaining Your Goals

Posted by on Nov 29, 2016 | No Comments
The S.T.U.P.I.D. Side of Attaining Your Goals

I was attending a training program this past weekend and as a part of it, the topic of goal setting came up. Of course when people talk about goals, the whole S.M.A.R.T. thing came up. I didn’t really know the other attendees very well yet, so I was reluctant to share my thoughts on the […]

My Thanksgiving Message To You

Posted by on Nov 22, 2016 | No Comments
My Thanksgiving Message To You

I am taking a break from our “regular programming” to express gratitude to you, my faithful viewers. Since I don’t live too far from where the Pilgrims landed, first in Provincetown, then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to […]

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