Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Are You Going to Hit Your 2017 Goals?

Posted by on Jun 13, 2017 | No Comments
Are You Going to Hit Your 2017 Goals?

June marks the halfway point in the year. Therefore, it’s time to do a checkup to make sure you’re on track to meet your annual goals. Even if you are on track, how could you do more luxury transactions in the next six months, weeks, or even days? The magic number here is six. In the […]

Six Tips for Successful Video Marketing

Posted by on Jun 6, 2017 | No Comments
Six Tips for Successful Video Marketing

I saved the best until last for our final installment in this series on personal marketing. It’s really no question. Are you the same? Along with other items, I will cover six video tips for the luxury real estate specialist. They include: Great (viral) content. Capitalizing on inspirational discontent. Dynamic delivery. Enticing invitation (otherwise known […]

The Right Approach to Social Media

Posted by on May 30, 2017 | No Comments
The Right Approach to Social Media

Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of any social networking strategy. Tune in to today’s video where I […]

How to Create Valuable Hooks in PR

Posted by on May 23, 2017 | One Comment
How to Create Valuable Hooks in PR

Public Relations (PR), is THE best form of personal marketing there is. But, you need the right hooks to make them intriguing to readers. It is a third-party endorsement from the media and it simply does not get any better. Think about what an article in the Wall Street Journal, quoting you and highlighting your […]

The Four Levels of Networking

Posted by on May 16, 2017 | No Comments
The Four Levels of Networking

We continue our discussion on networking and how to make it effective for your Luxury Real Estate business. Today, let’s take a look at the four levels of networking. They are: 1. Casual contact: i.e. chambers of commerce events and mixers. 2. Knowledge networking: i.e. company or Realtor events. 3. Strong networking: such as a private […]

How to Be More Effective at Networking

Posted by on May 9, 2017 | No Comments
How to Be More Effective at Networking

Our next topic for discussion under agent marketing and promotion is networking. This concept is so important that I’ve broken it down into two parts. We’ll cover the first part today, and the next part will be released next week. So, just how important is networking? Considering that 94% of all businesspeople think that it’s critical to their business, […]

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