Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Postcard Marketing for Luxury Real Estate

Postcard Marketing for Luxury Real Estate

Some of the most often overlooked marketing tools are Postcards. Yes, even (or especially, as the case may be) in Luxury Real Estate. Just as with business cards and newsletters, the topic seems so basic. But, properly done, postcards can: Bring value Add value Inform Differentiate you and your brand Indeed… There is no more effective […]

5 Places to Find High Net Worth Individuals

5 Places to Find High Net Worth Individuals

Are you looking for ways to find and interact with the High Net Worth Individuals (HNWI’s) in your market? Today’s video uses a fishing metaphor as I discuss “trolling” for HNWI’s. Where to they congregate? With whom do they congregate? How do you, as a Luxury Agent, find these venues, blend in, and add value? Finding […]

Frozen Luxury Assets

Frozen Luxury Assets

Spring is here, April is almost here and the snow is almost gone, but not quite. I can’t help but be reminded of a metaphor I heard my real estate friend Nikki refer to: “frozen assets”. You don’t have to be in the frigid North to have Frozen Real Estate Assets… Click To Tweet Frozen assets […]

How to Chart Your Own Course to Success in Luxury Real Estate

How to Chart Your Own Course to Success in Luxury Real Estate

Here’s another secret I have to fending off the winter blues when it just doesn’t seem like it’s ever going to end… I go back to videos from the summer aboard my “floating office” to share with you how to chart a course to success in luxury real estate! The laws of the sea can […]

5 Ways to Stay Positive in Bad Real Estate Weather

5 Ways to Stay Positive in Bad Real Estate Weather

You may not have to deal with long bouts of bad weather where you are, but then again, perhaps you do. There are lots of things that can affect the weather, your business, and therefore your mood. The winter we are having here in Cape Cod is certainly doing it to us. And, while it […]

Luxury Home Snow Showing Tips

Luxury Home Snow Showing Tips

One of the great things about living on Cape Cod is that our winters tend to be a bit milder than you find even just a few miles to the north. This year is the exception though as we continue to get snow. I debated making this video because the information seems so basic. Something […]

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