Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Do Luxury Sellers Trust Your Brand?

Posted by on Apr 4, 2019 | No Comments
Do Luxury Sellers Trust Your Brand?

Over the next few weeks, we will be examining the various staple and creative marketing strategies to help you generate more clients, profits, and exposure in Luxury Real Estate. This week, we will first underscore the importance of your personal brand.

Are You Using These Tools to Broadcast Your Listing?

Posted by on Mar 27, 2019 | No Comments
Are You Using These Tools to Broadcast Your Listing?

Last week, we examined breaking through to your first listing. And now, after a long battle, the house is listed at the right price and at the right fee. Now, we need to get it sold.

Breakthrough To Your First Listing

Posted by on Mar 21, 2019 | No Comments
Breakthrough To Your First Listing

Last week, we discussed the big “O” and how to overcome objections through numerous strategies. This week, we will be exploring the big one: getting your first listing.

The Best Way to Deal With Objections

Posted by on Mar 14, 2019 | No Comments
The Best Way to Deal With Objections

Last week, we examined how paramount processes are when it comes to exceeding client expectations and breaking into the Luxury Real Estate market. This week, we will be talking about overcoming the big “O”.

What The Ritz Has To Do With You

Posted by on Mar 7, 2019 | No Comments
What The Ritz Has To Do With You

Last week, we explored the importance of gatekeepers and how they will help you break into the Luxury Real Estate market. But before I get into the next step of how to break into the Luxury Real Estate market, I want to check in to see how you’re doing. Are you progressing at a pace […]

Gatekeepers: The Door to the Wealthy

Posted by on Feb 28, 2019 | No Comments
Gatekeepers: The Door to the Wealthy

Last week, we examined how to utilize S.W.E.T. to break into the Luxury Real Estate market. This week, we will be exploring the invaluable influence of gatekeepers, who they are, and why you should reach out to them, especially if you can’t directly contact wealthy individuals in your marketplace.

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