Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Are You Too Full of Yourself?

Posted by on Apr 11, 2017 | 4 Comments
Are You Too Full of Yourself?

My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]

Marketing Yourself in Luxury Real Estate

Posted by on Apr 4, 2017 | No Comments
Marketing Yourself in Luxury Real Estate

From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]

Protecting Your Luxury Real Estate Fee

Posted by on Mar 28, 2017 | No Comments
Protecting Your Luxury Real Estate Fee

Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece, but today, I want to teach you how it can help protect your luxury real estate fee. My own checklist is the result […]

Creating Your Own Market Preparation Checklist

Posted by on Mar 21, 2017 | No Comments
Creating Your Own Market Preparation Checklist

We have discussed the importance and value of having market preparation expertise. Today, that’s exactly what I’m going to walk you through. Where to begin? Begin with a house… any house, even your own house. Drive up to it and before even getting out of the car look at the house and note its presence. […]

How to Convey Your Expertise

Posted by on Mar 14, 2017 | No Comments
How to Convey Your Expertise

What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depending on their expertise. What is to stop another agent from bringing a stager through a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]

Is Staging Really The Way to Go?

Posted by on Mar 7, 2017 | No Comments
Is Staging Really The Way to Go?

This week begins a series on how to create YOUR OWN market preparation checklist. Here is what we will cover: Stagers and Commoditization. What a Stager Does and Does NOT Do. How to set Yourself Apart with Market Preparation Expertise. How to Create Your Own Checklist. Market Preparation as the Cornerstone of YOUR Marketing Plan. […]

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