Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Ready to Improve Your Brand?

Posted by on Mar 22, 2016 | No Comments
Ready to Improve Your Brand?

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal branding and marketing. As with most aspects of the business, there is no magic bullet. Effective personal marketing is doing common things uncommonly well. In this series, we will start with an overview of the process from the concept of […]

How to Protect Your Luxury Fees

Posted by on Mar 15, 2016 | No Comments
How to Protect Your Luxury Fees

Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece but today, I want to teach you how it can help protect your fee. My own checklist is the result of over four […]

How to Create a Market Preparation Checklist

Posted by on Mar 8, 2016 | One Comment
How to Create a Market Preparation Checklist

We have discussed the importance and value of having market preparation expertise. Today, I will walk you through the process of actually creating your own Market Preparation Checklist. Where to begin? Begin with a house…any house, even your own house. Drive up to it and before even getting out of the car look at the […]

How to Convey Your Unique Expertise

Posted by on Mar 1, 2016 | No Comments
How to Convey Your Unique Expertise

What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depend on their expertise. What is to stop another agent from bringing a stager though a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]

You Need This Market Preparation Checklist

Posted by on Feb 23, 2016 | 2 Comments
You Need This Market Preparation Checklist

I talk a lot about my Market Preparation Checklist and how it: Sets my marketing plan apart from the competition Helps a listing sell for a higher price Protects my marketing fee Four decades in the making, I have kept my Market Preparation Checklist a “state secret.” Later in March, I will make this 54 […]

Are You Ready to Make a Big Difference?

Posted by on Feb 16, 2016 | No Comments
Are You Ready to Make a Big Difference?

Today, I finish our series on the lessons I learned from Moose and I can feel the emotions coming to the surface. The lessons we cover today deal with making a difference and how to deal with never knowing when it’s the last goodbye. Moose definitely made a difference in the lives of my family members…we discuss […]

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