Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

The Power of One More

Posted by on Jul 12, 2016 | No Comments
The Power of One More

Today, I am going to talk about “Doing Just One More” in my video. Whenever I hear this phrase, I think of a ghost story I used to tell my Cub Scouts at Halloween: There is Room for One More. It’s the wrong time of year for that story, but we can still talk about doing: […]

Lessons from Fourth of July Week

Posted by on Jul 5, 2016 | No Comments
Lessons from Fourth of July Week

The Fourth of July is more than a day or a weekend. In fact, it is more than this entire week. I sincerely hope you get to create some great family memories this week and that you will join me in remembering all who have sacrificed to make our great nation what it is. As […]

How to Stand Out as a Luxury Agent

Posted by on Jun 28, 2016 | No Comments
How to Stand Out as a Luxury Agent

How often do people ask you: “What do you do?” How do you answer it? Today we will talk about being different, positive and memorable when you answer this question. We will also talk about being different and better in everything we do, right down to our ads. Lastly, I’ll discuss what being a bricklayer […]

Luxury Real Estate Lessons from Lobsters

Posted by on Jun 21, 2016 | One Comment
Luxury Real Estate Lessons from Lobsters

I love the topic this week! Because I am a Cape Cod boy, I have a special place in my heart for lobsters… and not just for dinner. The North American lobster can teach a lot about life and business, especially the numbers game aspect of it all. As I will discuss today, for 3 lobsters […]

Program Your Brain for Luxury Real Estate Success

Posted by on Jun 14, 2016 | One Comment
Program Your Brain for Luxury Real Estate Success

As we continue our mid-year review, I thought it a good time to not just review our goals, but actually review the “WHY” of goals. That is…”why” having goals works. We all have a filter that I compare to one of those spaghetti strainers. It is located somewhere in the back of our brain and […]

The Power of the Number 6

Posted by on Jun 7, 2016 | One Comment
The Power of the Number 6

This is the month that marks the halfway point in the year. Time to do a checkup on our goals to make sure we are on track. Even if we are, how would it change your year if you could do six more luxury transactions in the next six…months, weeks or days? Let’s talk about […]

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