Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Your Unique Selling Propositions

Posted by on Apr 11, 2022 | No Comments
Your Unique Selling Propositions

Last week we went over unethical negotiation tactics and how to recognize when they are being used against you. Now, let’s talk about Luxury Unique Selling Propositions (USPs) and appraising them.

Recognizing Unethical Negotiation Tactics

Posted by on Apr 4, 2022 | No Comments
Recognizing Unethical Negotiation Tactics

Last week, we explored four negotiation tactics that you should be aware of when working in Luxury Real Estate. This week, I want to discuss how to recognize unethical negotiation tactics. These are tactics that you should avoid but it is important to study them so you can recognize when they are being used against […]

A Guide To Negotiating

Posted by on Mar 28, 2022 | One Comment
A Guide To Negotiating

Last week, we talked about the four ways to handle objections and now I want to talk about a guide to negotiating. Although you ideally want to be in a place where you don’t have to negotiate at all, knowing how to negotiate is a key skill to have when you are working in luxury […]

4 Steps To Overcome Objections

Posted by on Mar 21, 2022 | No Comments
4 Steps To Overcome Objections

Last week, we talked about how to keep your listings. Now I want to talk about how you can improve your negotiating skills. We can have an increased ratio of closed transactions if we become better negotiators and learn how to overcome objections when they arise. I think it’s a great idea to review some […]

How Communication Will Help Sell Your Listings

Posted by on Mar 14, 2022 | No Comments
How Communication Will Help Sell Your Listings

Last week we talked about two ways to communicate with your sellers. Communication will help sell your listings. Do you have a luxury listing that has been on the market for a while? Communication will help you keep and sell your listings. There are parts of the country where the market includes houses worth up […]

Two Ways To Keep In Touch With Your Sellers

Posted by on Mar 7, 2022 | No Comments
Two Ways To Keep In Touch With Your Sellers

Last time, we talked about how I always find something to say. Planned and intentional communication is key to keeping your client happy and keeping a listing until it is sold. How are you keeping in touch with your sellers? There are 52 weeks in a year. For me, that means I need to have […]

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