Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Let’s talk about Luxury Unique Selling Propositions (USPs) and appraising them. USP’s will provide you more leverage in your negotiations. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis.
Last week, we explored four negotiation tactics that you should be aware of in Luxury Real Estate. This week, I want to share with you even more negotiation strategies to keep top of mind.
Last week, we talked about how to improve your negotiating skills. Now I want to talk about negotiation tactics. Tactics Not all of them are totally ethical and above board. I want to share what they are so that you can recognize when they’re being used against you.
Last week, we talked about how to keep your listings. Now I want to talk about how you can improve your negotiating skills. We can have an increased ratio of closed transactions if we become better negotiators. I think it’s a great idea to review some of the techniques we have talked about in the […]
Last week, we talked about communicating with sellers. Sell listings through communication. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market for long periods. I have heard from a seller who has had their eight-figure property […]
Last time, we talked about what to say when there’s nothing to say. The key to keeping the listing for as long as it takes to get the property sold is by planned and intentional communication. How are you communicating with your sellers? There are 52 weeks in a year. For me, that means I […]