Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Seven Reasons To Show Your Own Listings
I am a highly experienced luxury agent with a great track record. Why would I ever spend time showing my own listings? What a great thing to delegate. Incorrect. I always show my own listings and I want to share seven reasons to show your own listings. Reasons I show my own listing Here are […]
Reconciling Market Data
How do you go about reconciling market data? Pricing has been so easy for the past 18 to 24 months because you can put any price on a listing and get a million offers.
Why Good Listing Copy Matters
How well is your listing copy written? We spend thousands of dollars shooting amazing photos and videos. We make beautiful brochures and create unbelievable websites designed to turn lurkers into lookers.
Luxury Real Estate Photography
Let’s talk a bit about luxury real estate photography, one of my favorite topics. First of all, photos matter. I still see signs of people using their cell phones to shoot their listings in the million-dollar price range. Unbelievable. Do not do that. Everybody is online now, and there is hardly any more print advertising. […]
Is Paranoia the Key to Success in Luxury Real Estate?
Is paranoia the key to success in luxury real estate? That is a great question. As Andy Grove said in his famous book, Only the Paranoid Survive, I am very paranoid. Three things to remember about paranoia. 1. Am I good enough? People in the high end want to deal with experts. Are you enough of an […]
What Rising Interest Rates Mean For Luxury Real Estate
Have you noticed? Interest rates are rising, and there are only signs that they are going to continue going up. People always ask me, “what does this mean for real estate in general? What does this mean for luxury real estate specifically?”