Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, we examined communication strategies that will help you keep your luxury listings. In particular, I underscored the importance of constant communication.
How do we keep sellers with us until they sell? The one word simple answer: communication.
I have always been obsessed with negotiating because I constantly felt outgunned. I was not born rich or well-connected. As a result, I worked incredibly hard to level the playing field between myself and affluent clients.
If you want to succeed in luxury real estate, it’s imperative that you know how to skillfully handle objections. Because, oftentimes, you will be hearing objections from affluent clients who constantly deal with transactions in the millions.
What do top-performing cyclists and luxury real estate specialists have in common? They are incredibly goal-oriented.
The Tour de France is the greatest sporting event. Why? The cyclists personify resilience. From long gruelling races to overcoming injuries, they constantly exhibit perseverance and never give up.