The Luxury Buyer Profile Story

The Luxury Buyer Profile Story

I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]

Is Social Media Effective for Real Estate?

Is Social Media Effective for Real Estate?

In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]

How Many Listings Do You Need to Get One Sale?

How Many Listings Do You Need to Get One Sale?

In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]

The Ratio of Your Pending Listings to New Listings and Why It Matters

The Ratio of Your Pending Listings to New Listings and Why It Matters

As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

This week, we begin a series on improving and fine-tuning our listing presentations. Now, I could jump right in and give you the scoop but it would not be as effective and your results would not be as great without building a foundation first. In this week’s video, I am going to challenge you to […]

On Giving 100%

On Giving 100%

It’s the last day of vacation and temps are in the high 80s. I hear there have been snow flurries at home — I am not looking forward to returning! More than just the vacation, it’s been an interesting time. I recently received a somewhat curt email from a subscriber, in which they pointed out […]

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