How to Convey Your Unique Expertise

Posted by on Mar 1, 2016 | No Comments
How to Convey Your Unique Expertise

What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depend on their expertise. What is to stop another agent from bringing a stager though a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]

Is Your “Why” Big Enough?

Posted by on Dec 15, 2015 | No Comments
Is Your “Why” Big Enough?

I cannot believe how close we are to the end of the year! How are you coming along with your own business plans? I am going to cover two “sins” in today’s video because we need to get this done so you can enjoy the next couple of weeks with family and friends. Speaking of […]

The Best Negotiation Method for Luxury Agents

Posted by on Sep 8, 2015 | 2 Comments
The Best Negotiation Method for Luxury Agents

Today I begin a four part series on negotiation. Over the next few weeks, I will cover as much as I can to help you overcome your negotiation obstacles. This week, I just want you to consider the idea that the best negotiation strategy is NO negotiation. Most negotiations come from a difference of opinion, belief or […]

The Luxury Buyer Profile Story

Posted by on Jun 30, 2015 | 2 Comments
The Luxury Buyer Profile Story

I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]

Is Social Media Effective for Real Estate?

Posted by on Jun 16, 2015 | No Comments
Is Social Media Effective for Real Estate?

In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]

How Many Listings Do You Need to Get One Sale?

Posted by on May 25, 2015 | No Comments
How Many Listings Do You Need to Get One Sale?

In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]

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