Take Names, Not Prisoners At Your Open House

Take Names, Not Prisoners At Your Open House

Our Luxury Real Estate Open House “road trip” comes to an end today. Last week, we learned about how to put your Luxury Open House prospects at ease. Our next goal has to be to GET NAMES. Once we get a name and contact information, we can find this person a Luxury Home that is […]

How To Put Your Open House Prospects At Ease

How To Put Your Open House Prospects At Ease

Last week, we learned about the mindset of our typical luxury real estate open house prospect and how left unchecked, can reduce our effectiveness in bonding with and meeting the needs of our prospects. In today’s video, I will talk about: 1. A review of the Lurking and Looking concept with luxury open house prospects. […]

Open Houses for Luxury Listings?

Open Houses for Luxury Listings?

Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]

How To Plan a Successful Luxury Open House

How To Plan a Successful Luxury Open House

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]

How Real Estate Agents Can Leverage The Media

How Real Estate Agents Can Leverage The Media

There is no question that PR or news stories about our company, ourselves as agents or our listings is one of the most powerful marketing avenues we have available to us. You can be sure that when you see an article about any of the above it was not the result of an accident. Getting […]

3 Ways to Get Contact Info at Luxury Open Houses

3 Ways to Get Contact Info at Luxury Open Houses

Our Luxury Real Estate Open House “road trip” comes to an end today. Last time, we learned how to “erase the tape” running through the mind of your Luxury Open House prospects. That’s great, but what’s next? Since we know it is rare to sell a house shown to an open house prospect, our goal […]

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