Is Your “Why” Big Enough?
I cannot believe how close we are to the end of the year! How are you coming along with your own business plans? I am going to cover two “sins” in today’s video because we need to get this done so you can enjoy the next couple of weeks with family and friends. Speaking of […]
The Best Negotiation Method for Luxury Agents
Today I begin a four part series on negotiation. Over the next few weeks, I will cover as much as I can to help you overcome your negotiation obstacles. This week, I just want you to consider the idea that the best negotiation strategy is NO negotiation. Most negotiations come from a difference of opinion, belief or […]
The Luxury Buyer Profile Story
I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]
Is Social Media Effective for Real Estate?
In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]
How Many Listings Do You Need to Get One Sale?
In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]
The Ratio of Your Pending Listings to New Listings and Why It Matters
As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]
