How To Plan a Successful Luxury Open House

Posted by on Mar 3, 2014 | 5 Comments

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?”

As you will see in this video, I am not a fan of balloons. I suggest some other strategies:

1. Invitations; what kind and who to send them to.
2. Using Affiliation Marketing to bring more prospects.
3. Special Events.

I hope you enjoy the video. Leave a comment below and let me know how you attract people to your Luxury Real Estate Open Houses.

*Note – the video mentions the launch of Luxury Agent Academy which just finished and is no longer available. However, the next Luxury Real Estate Unplugged is coming up soon and is a free training webinar where I answer your questions. You can sign up here —->

Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.

LRE UnpluggedJoin us for another FREE Luxury Real Estate Unplugged webinar on April 1st, 2014.

Action items this week:

Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?

In the meantime don’t forget to pass this video to a Realtor friend.

A Tale of Two Houses

Cape Cod – Not Just A Summer Destination

February 24, 2014

Open Houses for Luxury Listings?

March 10, 2014


  1. Pamela Spencer

    Hi Jack,
    I hadn’t previously seen the video on Luxury Open Houses. It is great! The winter has been quiet but things are beginning to get busier here. Your video gave me several good ideas to pursue; it is difficult to get local enthusiasm as they think they know what we’re about, even though they’ve never seen the suites!
    Thanks again.
    Pamela Spencer

    • Jack

      I’m glad you enjoyed it!

  2. Pamela Spencer

    Hi Jack,
    How can I access the video on Affiliation Marketing?

  3. Kora Sadler

    Hi Jack… I love the simple techniques you give in this video. Selling a luxury property is just as unique as the Buyer. I look forward to seeing more of your videos.


Leave a Reply