Does Your Marketing Include Postcards?
Postcards are very easy to overlook in the discussion of personal promotion and marketing because, like business cards and newsletters, the topic seems so basic. However, when postcards are implemented properly in your marketing efforts, they can: Bring value. Add value. Differentiate you and your brand. Inform your audience. Tease your white papers and reports. […]
Leveraging The Power of Newsletters
Your newsletter can and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on but nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise […]
Are You Neglecting Your Business Cards?
We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right? The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration. […]
Are You Too Full of Yourself?
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]
Marketing Yourself in Luxury Real Estate
From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]
Protecting Your Luxury Real Estate Fee
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece, but today, I want to teach you how it can help protect your luxury real estate fee. My own checklist is the result […]
