Using Square Footage as a Pricing Metric in Real Estate
This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]
How To Arrive At The Right Price For A Luxury Listing
Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]
How Much Should A Luxury Agent Spend on Marketing?
One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]
Simple Seller Communication Tips
I really thought I had finished with the goals, affirmations and resolutions theme and realized that I did not share two of my most important resolutions for 2014. The first will take some doing: I want to get my weekly videos closer to 2 minutes in time. As you’ll see, not quite there yet! Secondly, […]
Creating Affirmations – Part 2
As I mentioned in my last two newsletters, I love the book “The Greatest Salesman in the World” as both a great read and the source of a foundation for your affirmations. In this video, I will talk about the final five affirmations adopted from the book. Use these as a jumping off point to […]
Welcome To 2014
It’s time to get specific on writing affirmations for the New Year. As I mentioned last time, I love the book “The Greatest Salesman in the World” as both a great read and the source of a foundation for your affirmations. In this video, I will talk about one through five. I will cover six […]
