How to Deal With The Most Stressful Negotiation
Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?” I have a technique that could make commission negotiation unnecessary: Quantify Your Luxury USP’s. […]
How To Confront Real Estate Market Chaos
I am anxious to begin a series on negotiation. Over the next few weeks, I will review the five steps to handling objections understanding that while they’re effective, they don’t always work. When they don’t, it’s time to negotiate. In today’s video, I will talk about a great Johnny Cash song, “Sunday Morning, Coming Down.” There […]
How To Create Impactful Brand Messages
Autumn is upon us and it’s time to hit the ground hard as we finish off the last few months of the year. Today features Part 5 of my 25 easy to implement, low cost and high impact marketing ideas, which we started in August and are now finishing in September. Enjoy! 21) Establish or […]
Are You TRULY Giving Your Buyers Value?
Welcome to the end of August. It’s time to reset the timers on your outside lights and to add five more marketing ideas to our list of twenty-five this month. Today, I will be covering points 16-20. Enjoy! 16) Collect competitors’ ads and literature and study them for information about their strategy, product features and benefits, etc. […]
Many Realtors Don’t Do This, But You Can
Today, we’re continuing our series on 25 easy to implement, low cost and high impact marketing ideas and are covering points 6-10. In case you missed it, here are the first five. 6) Register your own “memorable” domain name for your website. i. The name you choose should be keyword friendly. ii. Once you have chosen a […]
Are You Spending Too Much on Marketing?
Since it’s August, I thought I would take a mellower approach and start a series of videos with 25 easy ways to implement low cost and high impact marketing ideas. Today, I will cover five ideas and do more each week. The first five are: 1) Determine a percentage of gross income to spend annually on […]
