How to Deal With The Most Stressful Negotiation

Posted by on Oct 3, 2017 | One Comment

Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators.

Often, the toughest negotiation involves our marketing fee. Share on X

It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?”  I have a technique that could make commission negotiation unnecessary: Quantify Your Luxury USP’s.

First of all, you have to have USP’s. Search my site for other videos on how to develop your own. The goal is to have three to five USP’s that are different, better, and bring more value to your seller clients.

Here are some examples:

  1. Market Preparation Checklist
  2. Obsessive Photography
  3. Obsessive Copywriting
  4. Accompany All Showings
  5. Negotiation Skills

Watch the video to learn more!

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Also, check out

Luxury Market Preparation Guide

How To Confront Real Estate Market Chaos

September 12, 2017

What Shampoo Can Teach You About Real Estate

October 17, 2017

1 Comment

  1. Neil Wood


    I’ll be adding these tips to my next listing presentation. Thank you Jack!



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