Prof. Fales’ Presentation Wisdom
Last week, using my car as an example, I discussed the ramifications of your brand failing to meet its promise. This week, I want to share with you an important luxury real estate branding lesson I learned from my high school English teacher, Mr. Fales. (What a name for a teacher!) This lesson elevated […]
A Branding Lesson From Volkswagen
Last week, we discussed how to develop the right image for your luxury brand. This week, I’m going to share a story that will help you understand how to fulfill your brand’s promise.
The RIGHT Image for Your Brand
Last week, we explored how Louis Vuitton white gloves exemplified “the promise of branding.” This week, I will discuss how to specifically go about conveying and fulfilling your luxury brand’s promise.
White Gloves as a Listing Presentation?
Last week, we examined the various definitions of branding and touched on the importance of fulfilling your brand’s promise to the marketplace. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of […]
Is Your Brand Keeping Its Promise?
Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve during these challenging times.
4 Marketing Tips for These Times
To conclude our high-impact, low-cost marketing series that will help your business during these uncertain times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials.
