Last week, using my car as an example, I discussed the ramifications of your brand failing to meet its promise.
This week, I want to share with you an important luxury real estate branding lesson I learned from my high school English teacher, Mr. Fales. (What a name for a teacher!) This lesson elevated my listing, pricing, and marketing presentations.
English was never one of my strong subjects. However, there was something powerful about how Mr. Fales connected and engaged with his students. In particular, one important lesson he instilled in us was how much presentation mattered.
Mr. Fales prepared us for college by having us write practice term papers. And, an important component of his teaching was how the paper looked when submitting it—because you could write really great content and turn it in with smudged paper and a shoddy cover. He underscored the importance of treating your term paper with a certain amount of reverence and presenting it elegantly—no wrinkles, smudges, or finger marks. He said you could elevate your paper one full grade just from its appearance.Presentation is vital in luxury real estate. Click To Tweet
Watch this video to learn more about Mr. Fales’ important lesson on presentation and how YOU can apply it to your luxury real estate business.
Until next time, make it a great week.