Luxury Buyer Profile Story: What Is It?

Posted by on May 3, 2021 | No Comments

Are you incorporating a luxury buyer profile story during your presentations? 

It’s an important component to highlight and, without it, you run the risk of creating a generic and abstract presentation. 

How to Determine Your Luxury Buyer Profile Story

In order to efficiently convey a luxury buyer profile story, you have to first identify who is the prototypical buyer in your market. Share on X Determine their age, location, occupation, and more. For example, in my market—which is a second home and resort market—the luxury buyer profile story I’ve developed over the years illustrates someone who is: 

  • In their late 50s to early 60s 
  • Located in Boston
  • A hard working corporate individual

There are indeed many more factors you can highlight in a buyer profile story. However, the goal is to specifically and precisely tailor a luxury buyer profile story to your market. 

Watch this video to learn more about how to frame a luxury buyer profile story during presentations.

Until next time, make it a great week.

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