Luxury Buyer Profile Story: What Is It?

Posted by on May 3, 2021 | No Comments

Are you incorporating a luxury buyer profile story during your presentations? 

It’s an important component to highlight and, without it, you run the risk of creating a generic and abstract presentation. 

How to Determine Your Luxury Buyer Profile Story

In order to efficiently convey a luxury buyer profile story, you have to first identify who is the prototypical buyer in your market. Click To Tweet Determine their age, location, occupation, and more. For example, in my market—which is a second home and resort market—the luxury buyer profile story I’ve developed over the years illustrates someone who is: 

  • In their late 50s to early 60s 
  • Located in Boston
  • A hard working corporate individual

There are indeed many more factors you can highlight in a buyer profile story. However, the goal is to specifically and precisely tailor a luxury buyer profile story to your market. 

Watch this video to learn more about how to frame a luxury buyer profile story during presentations.

Until next time, make it a great week.

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