Elevate Your Luxury Real Estate Presentations

Posted by on May 10, 2021 | One Comment

Last week, we discussed the importance of incorporating a luxury buyer profile story during your listing presentations.

This week, I will examine more tips that will help elevate your luxury real estate presentations.

1. Lots of Content in Luxury Presentations 

Since each property in the high end is unique and different, you will have ample opportunities to highlight and leverage why it’s one of a kind. Showcase this through spreadsheets, graphs, photos, maps, and more.

2. Include an Executive Summary in Every Presentation

High net worth clients are incredibly busy. Thus, it’s important to create an executive summary for your presentations that underscores the salient points of your presentation. 

3. Present Like a Jeweler 

Jewelers present their valuable items with reverence. They hold the object of your desire with white cotton gloves and place it before you on black velvet. I encourage you to apply a similar approach, even if just metaphorically, during your presentations. Present with reverence!

Present with reverence! Click To Tweet

Watch this video to discover more tips that will enhance your luxury real estate presentations.

Until next time, make it a great week.

Luxury Market Preparation Guide
Man in suit speaking about luxury buyer profile stories..

Luxury Buyer Profile Story: What Is It?

May 3, 2021
Agent closing sale using his unique selling proposition (USP).

Create a Captivating Unique Selling Proposition

May 17, 2021

1 Comment

  1. Tom Taborelli
    05/12/2021

    Great ideas again! Thanks.

    I have a high end client who has asked for comps for land only waterfront tear-downs on

    Upper Cape. Where would you start looking ?

    Thanks.

    Tom Taborelli

    Reply

Leave a Reply