Create a Captivating Unique Selling Proposition
If you want to be successful in luxury real estate, it’s imperative that you stand out. To accomplish this, you have to create a captivating unique selling proposition (USP).
There are a number of ways to create an effective unique selling proposition, but I’ve always advocated utilizing a S.W.E.T. analysis.
Using a S.W.E.T. Analysis to Bolster Your Unique Selling Proposition
Strengths: make a list of the strengths of your competition and identify what you can emulate.
Weaknesses: make a list of the weaknesses of your competition and evaluate how you can improve upon those weaknesses.
Everything they do: when it comes to your competition, assess every aspect. For example, do they show their properties? Do they co-broke? Do they delegate the showing?
Turn things around: You have the ability to “turn things around” by creating your own marketing preparation checklist—instead of hiring a stager. You are the expert!
You are the expert! Click To TweetWatch this video to learn more about creating a compelling unique selling proposition.
Until next time, make it a great week.
2 Comments
Pam Roberts
05/19/2021Hi, Jack! Thank you for this presentation. Please send me a copy of your book;
12 Showing No-Nos. Thanks so much! Pam Roberts
Jack Cotton
06/14/2021Hi Pam, my pleasure! You can download your free ebook copy of “12 Showing No-No’s” by signing up here: https://www.jackcotton.com/free-gift/