Create a Captivating Unique Selling Proposition

Posted by on May 17, 2021 | 2 Comments

If you want to be successful in luxury real estate, it’s imperative that you stand out. To accomplish this, you have to create a captivating unique selling proposition (USP).

There are a number of ways to create an effective unique selling proposition, but I’ve always advocated utilizing a S.W.E.T. analysis.

Using a S.W.E.T. Analysis to Bolster Your Unique Selling Proposition 

Strengths: make a list of the strengths of your competition and identify what you can emulate.

Weaknesses: make a list of the weaknesses of your competition and evaluate how you can improve upon those weaknesses. 

Everything they do: when it comes to your competition, assess every aspect. For example, do they show their properties? Do they co-broke? Do they delegate the showing?

Turn things around: You have the ability to “turn things around” by creating your own marketing preparation checklist—instead of hiring a stager. You are the expert!

You are the expert! Click To Tweet

Watch this video to learn more about creating a compelling unique selling proposition.

Until next time, make it a great week.

Luxury Market Preparation Guide
Luxury real estate realtor presenting in front of luxury clients.

Elevate Your Luxury Real Estate Presentations

May 10, 2021
Luxury agent talking about the Tour de France.

The Tour de France Mindset

May 24, 2021


  1. Pam Roberts

    Hi, Jack! Thank you for this presentation. Please send me a copy of your book;
    12 Showing No-Nos. Thanks so much! Pam Roberts


Leave a Reply