Driving a Brand That Delights

Posted by on Nov 9, 2020 | 2 Comments

Over the past few weeks, I’ve examined the various ways you can fulfill your brand’s promise. From a Louis Vuitton salesperson using white gloves to my high school English teacher’s invaluable lesson, I hope these insights will help you elevate your luxury real estate branding.

To conclude, this week, I want to share with you one final example that illustrates why it’s paramount to fulfill the promise of your brand. 

Unlike my regular real estate car, my sports car does accomplish its brand’s promise. Day after day and mile after mile, this sports car delivers. More importantly, this consistency is what we should all strive towards in our luxury real estate business. Whether it’s a pre-listing or pricing presentation, it’s essential that you are consistently great with your branding: consistent logo, font, image, service, quality, and more. 

It’s essential that you are consistently great with your branding. Click To Tweet

Watch this video to learn more about how your brand can consistently delight your customers and clients.

Until next time, make it a great week.

Luxury Market Preparation Guide
Elevate Your Luxury Presentations

Prof. Fales’ Presentation Wisdom

November 2, 2020
The 7 Second Secret

The 7 Second Challenge

November 16, 2020


  1. Deb Cullen

    Thank you for the GREAT video Jack. Not only did I enjoy the message but the VIEW was GORGEOUS!
    -Deb Cullen, Realtor
    Cape Coral Florida

    • Jack Cotton

      Thank you so much, Deb!


Leave a Reply