Your Luxury Real Estate Checklist – A Tale of Two Houses Part 3
In the third in my series of four videos dealing with staging vs. market preparation, I will give you a plan to create your own market preparation checklist.
Begin with a list of common easy to see and remedy items as you drive up, walk up to and enter the property. Observe every aspect of the house, including:
1. The view from the car as you drive up
2. The view of the front door as you approach as well as all you see along the walk.
3. Foyer, living room, dining room, family room, bedrooms, bathrooms, basement, attic and garage.
4. Walk around the exterior of the property and create a checklist based on your observations.
Come up with three or more items in each of these categories and rooms and you will quickly develop a check list that will help your sellers maximize their exposure to the markets.
It is my strongly held conviction that a fully executed marketing checklist will add two to four points of sales price to a listing. Not only will this differentiate you from your competition, it will help you sell any extra points of fee between yourself and your competition.
Send me examples of your Staging and Market Preparation Guidance to jack@jackcotton.com and I’ll let you know what I think and maybe share here in a future video.
Enjoy this week’s video.
Don’t forget, I will cover more of your luxury real estate questions on the first Tuesday of each month. Register RIGHT NOW at www.LuxuryRealEstateUnplugged.com. This is FREE, monthly one-on-one coaching in a group setting. Sign up and get your question submitted without delay.
Action items this week:
- Go to www.LuxuryBusinessPlan.com and download the free business plan, and get Started with your Plan
- Check out www.JackCottonRealtor.com and let me know how you like my videos.
- Go to www.LuxuryRealEstateUnplugged.com and register for the next webinar.
- Leave your question at the bottom of the page
Lastly: Think about your own luxury listings and decide which one could benefit from exposure through my newsletter. Send me pictures and a brief description with your contact information and I’ll include the best one with mine in my weekly e-video news blast. Wouldn’t that be great if we had a referral in our group every single week as a result of this video series?
In the meantime don’t forget to pass this video to a Realtor friend.
2 Comments
Alexis Schwarz
07/03/2013Thanks for posting this and letting us know the idea behind luxury homes. Planning to have a luxury property though I never really considered to put it in reality.
Jack
07/05/2013glad you enjoyed it