Open Houses for Luxury Listings?

Open Houses for Luxury Listings?

Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]

How To Plan a Successful Luxury Open House

How To Plan a Successful Luxury Open House

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]

Using Square Footage as a Pricing Metric in Real Estate

Using Square Footage as a Pricing Metric in Real Estate

This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]

How To Arrive At The Right Price For A Luxury Listing

How To Arrive At The Right Price For A Luxury Listing

Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]

Simple Seller Communication Tips

Simple Seller Communication Tips

I really thought I had finished with the goals, affirmations and resolutions theme and realized that I did not share two of my most important resolutions for 2014. The first will take some doing: I want to get my weekly videos closer to 2 minutes in time. As you’ll see, not quite there yet! Secondly, […]

How Real Estate Agents Can Leverage The Media

How Real Estate Agents Can Leverage The Media

There is no question that PR or news stories about our company, ourselves as agents or our listings is one of the most powerful marketing avenues we have available to us. You can be sure that when you see an article about any of the above it was not the result of an accident. Getting […]

Load More