Categories of Wealthy People

Categories of Wealthy People

Now that you have committed to succeed in Luxury Real Estate, it’s time to learn more about the cool people I alluded to in the first video in this series. In this week’s video, I will discuss the four categories of HNWI’s (High Net Worth Individuals). Obviously, if you want to succeed in luxury real […]

Open Houses for Luxury Listings?

Open Houses for Luxury Listings?

Each week, I get questions about the effectiveness of open houses in the high end. I did a series of videos last summer about why Luxury Open Houses shouldn’t be ignored. We take a short drive in this video and I outline topics that I cover in upcoming Open House videos. Enjoy the scenery – […]

How To Plan a Successful Luxury Open House

How To Plan a Successful Luxury Open House

This week we are revisiting a topic that I get asked many questions about – Open Houses. Agents often ask me, “How do I get more traffic to my Luxury Real Estate Open Houses?” As you will see in this video, I am not a fan of balloons. I suggest some other strategies: 1. Invitations; […]

Using Square Footage as a Pricing Metric in Real Estate

Using Square Footage as a Pricing Metric in Real Estate

This week, we continue our conversation about pricing and how to use benchmarks to both arrive at a number for your luxury listing and how to convince a skeptical luxury seller as to the best entry point in your market. Last time we talked about assessment ratios. Today, we look at how we can calculate […]

How To Arrive At The Right Price For A Luxury Listing

How To Arrive At The Right Price For A Luxury Listing

Another question I get asked repeatedly deals with pricing: how to arrive at the right price for a luxury listing and how to convey that price to a skeptical seller. You have heard me talk about benchmarks and how important it is to establish them for your market. One of my favorite benchmarks is the […]

Simple Seller Communication Tips

Simple Seller Communication Tips

I really thought I had finished with the goals, affirmations and resolutions theme and realized that I did not share two of my most important resolutions for 2014. The first will take some doing: I want to get my weekly videos closer to 2 minutes in time. As you’ll see, not quite there yet! Secondly, […]

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