What IS Your Brand?

What IS Your Brand?

Last time, we introduced the concept of personal marketing for Luxury Real Estate agents. We dive deeper this week as we discuss the concept of Branding. Contrary to popular belief, Brand is not an image, not a logo and not a tag line. Branding is a promise you make to the market place. Is your […]

Take Names, Not Prisoners At Your Open House

Take Names, Not Prisoners At Your Open House

Our Luxury Real Estate Open House “road trip” comes to an end today. Last week, we learned about how to put your Luxury Open House prospects at ease. Our next goal has to be to GET NAMES. Once we get a name and contact information, we can find this person a Luxury Home that is […]

How To Put Your Open House Prospects At Ease

How To Put Your Open House Prospects At Ease

Last week, we learned about the mindset of our typical luxury real estate open house prospect and how left unchecked, can reduce our effectiveness in bonding with and meeting the needs of our prospects. In today’s video, I will talk about: 1. A review of the Lurking and Looking concept with luxury open house prospects. […]

3 Ways to Get Contact Info at Luxury Open Houses

3 Ways to Get Contact Info at Luxury Open Houses

Our Luxury Real Estate Open House “road trip” comes to an end today. Last time, we learned how to “erase the tape” running through the mind of your Luxury Open House prospects. That’s great, but what’s next? Since we know it is rare to sell a house shown to an open house prospect, our goal […]

How to Understand the Luxury Home Buyer Mindset at Open Houses

How to Understand the Luxury Home Buyer Mindset at Open Houses

This week, we continue our open house “road trip”. Last time, we learned how to get more traffic to our Luxury Real Estate open houses. Now that we are getting people to show up, what should we know about the mindset of our typical luxury real estate open house prospect? In today’s video, I will […]

How to Set and Exceed Expectations in Luxury Real Estate

How to Set and Exceed Expectations in Luxury Real Estate

It’s the weekend and the sun is back out and I only had one showing today. I decided to take my little car with the big open roof. After all, summer is almost over. Compared to my regular real estate car, this one stands as a great example of brand, the promise of a brand […]

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