What is Your Luxury Real Estate Vision?

What is Your Luxury Real Estate Vision?

As I continue to talk about critical numbers for your business, I am again talking about the key metric of: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” I just finished a great book, The Rockefeller Habits. You […]

Is Social Media Effective for Real Estate?

Is Social Media Effective for Real Estate?

In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]

What IS Your Brand? – Take 2!

What IS Your Brand? – Take 2!

UPDATED VIDEO BELOW! As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand? I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my […]

Take Names, Not Prisoners At Your Open House

Take Names, Not Prisoners At Your Open House

Our Luxury Real Estate Open House “road trip” comes to an end today. Last week, we learned about how to put your Luxury Open House prospects at ease. Our next goal has to be to GET NAMES. Once we get a name and contact information, we can find this person a Luxury Home that is […]

How To Put Your Open House Prospects At Ease

How To Put Your Open House Prospects At Ease

Last week, we learned about the mindset of our typical luxury real estate open house prospect and how left unchecked, can reduce our effectiveness in bonding with and meeting the needs of our prospects. In today’s video, I will talk about: 1. A review of the Lurking and Looking concept with luxury open house prospects. […]

3 Ways to Get Contact Info at Luxury Open Houses

3 Ways to Get Contact Info at Luxury Open Houses

Our Luxury Real Estate Open House “road trip” comes to an end today. Last time, we learned how to “erase the tape” running through the mind of your Luxury Open House prospects. That’s great, but what’s next? Since we know it is rare to sell a house shown to an open house prospect, our goal […]

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