We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right?
The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration.
I get hired to speak across the country on the subject of Luxury Real Estate. As a result, I collect lots of business cards.
Many times I find that:
- The fonts are so small that I can’t read them.
- The design is so cluttered that I can’t find your email easily.
- They are not scannable – they may look cool but aren’t practical.
- I would not recognize the agent from the photo on the card, if there even is one.
Watch today’s video, we will discuss some important details to keep in mind before placing your next order of business cards: size, font, colors, and other factors can make or break your card (and your brand). It’s basic yes, but it’s also a critical part of your promotional plan.
DON’T ORDER your next supply of business cards until you watch this week’s video!
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Until next time, make it a great week!