Over the past five sessions, we have covered many ideas and techniques that can make us better negotiators.

Often, the toughest negotiation involves our marketing fee. It is also the most stressful kind of negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in today’s video that could make commission negotiation unnecessary: Quantify Your Luxury Unique Selling Propositions.

First of all, you have to have USPs. In fact, I’ve created a video about developing your very own. The goal is to have three to five luxury USPs that are different, better and can bring more value to your seller clients.

Here are some examples:

1. Market Preparation Checklist

2. Obsessive Photography

3. Obsessive Copywriting

4. Accompany All Showings

5. Negotiation Skills

I will cover these in greater detail in today’s video and show you how to put an actual dollar value on each of these USPs. I will include dialogs from my own presentation with examples of how I use them.

Get all of the details in the video below. Enjoy!

Would you like to elevate your Real Estate success to new and exciting levels? www.LuxuryRealEstateUnplugged.com is now a subscription event. Register today!

Get your Real Estate questions answered on the first Tuesday of each month. Log-in, ask and learn.

Leave your question at the bottom of: www.LuxuryRealEstateUnplugged.com

Until next time, make it a great week!

Jack Cotton