The Luxury Buyer Profile Story
I can imagine that by now, you are sick of my relentless two questions:
“How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?”
They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone of your listing process is, of course, your listing presentation. In the next few videos, I will give you some ideas on how to dramatically increase the effectiveness of your listing presentation.
Tune in to today’s video to learn how to frame our presentation with a Buyer Profile Story.
When you can tie your presentation to the goal of finding a clearly defined buyer, your seller gives you his or her full attention.
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2 Comments
Mike Montpetit
07/01/2015Great idea painting a picture of the buyer profile.
What is your best advice for what is your best advice for persuading a CEO that the house needs to be neutralized and repositioned to a much persuading a CEO that the house needs to be neutralized and repositioned? I’m competing for an expired listing that was overpriced.
Steve Wickland
07/09/2015Buyer Profile…brilliant idea! Thanks Jack