What IS Your Brand? – Take 2!
UPDATED VIDEO BELOW!
As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand?
I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my brand. Back to the studio in the middle of the night to re-shoot. A pain yes, but my brand is important.
After all that, I uploaded the earlier video to my newsletter in error. Because I am so busy, I did not check. Another great branding lesson: confirm, verify and confirm again. Lesson learned!
Remember…
Watch the updated video below and see how I SHOULD have conveyed last week’s message…
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