Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

4 Keys to Unique Selling Propositions in Luxury Real Estate

4 Keys to Unique Selling Propositions in Luxury Real Estate

Now we have a rock solid outline, or backbone if you wish, for a bulletproof listing presentation. We’ve created Unique Selling Propositions around each of the seven areas of expertise that I’ve shared with you. Many agents ask how to get Unique Selling Propositions that are specific to them. Click To Tweet In today’s video I will talk […]

2 More Areas of Luxury Expertise

2 More Areas of Luxury Expertise

There are five areas of expertise that we discussed last week, the ones that are the cornerstone of your listing presentation, and they’re extremely powerful. If you have all five, you are well on your way to competing as a luxury real estate specialist. So now that you’ve nailed these five, we need to add […]

5 Areas of Luxury Real Estate Expertise

5 Areas of Luxury Real Estate Expertise

  Last week we talked about five elements of packaging to make your listing presentation look as great as it can and convey the value and importance of a fine diamond presented at Tiffany’s. This week, I want refresh your memory about the five areas of expertise that should become the backbone of your listing presentation. There […]

5 Luxury Presentation Packaging Tips

5 Luxury Presentation Packaging Tips

As we work to improve our listing presentations, I begin today with the end in mind: How is your presentation packaged? A loose pile of papers with MLS printouts or a clear office supply store binder does not cut it in Luxury Real Estate. Treat your Luxury Real Estate presentation like a jeweler would a […]

The Luxury Buyer Profile Story

The Luxury Buyer Profile Story

I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]

What is Your Luxury Real Estate Vision?

What is Your Luxury Real Estate Vision?

As I continue to talk about critical numbers for your business, I am again talking about the key metric of: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” I just finished a great book, The Rockefeller Habits. You […]

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