Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

How to Create Valuable Hooks in PR

Posted by on May 23, 2017 | One Comment
How to Create Valuable Hooks in PR

Public Relations (PR), is THE best form of personal marketing there is. But, you need the right hooks to make them intriguing to readers. It is a third-party endorsement from the media and it simply does not get any better. Think about what an article in the Wall Street Journal, quoting you and highlighting your […]

The Four Levels of Networking

Posted by on May 16, 2017 | No Comments
The Four Levels of Networking

We continue our discussion on networking and how to make it effective for your Luxury Real Estate business. Today, let’s take a look at the four levels of networking. They are: 1. Casual contact: i.e. chambers of commerce events and mixers. 2. Knowledge networking: i.e. company or Realtor events. 3. Strong networking: such as a private […]

How to Be More Effective at Networking

Posted by on May 9, 2017 | No Comments
How to Be More Effective at Networking

Our next topic for discussion under agent marketing and promotion is networking. This concept is so important that I’ve broken it down into two parts. We’ll cover the first part today, and the next part will be released next week. So, just how important is networking? Considering that 94% of all businesspeople think that it’s critical to their business, […]

Does Your Marketing Include Postcards?

Posted by on May 2, 2017 | No Comments
Does Your Marketing Include Postcards?

Postcards are very easy to overlook in the discussion of personal promotion and marketing because, like business cards and newsletters, the topic seems so basic. However, when postcards are implemented properly in your marketing efforts, they can: Bring value. Add value. Differentiate you and your brand. Inform your audience. Tease your white papers and reports. […]

Leveraging The Power of Newsletters

Posted by on Apr 25, 2017 | No Comments
Leveraging The Power of Newsletters

Your newsletter can and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on but nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise […]

Are You Neglecting Your Business Cards?

Posted by on Apr 18, 2017 | One Comment
Are You Neglecting Your Business Cards?

We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right? The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration. […]

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