Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Why You Need Newsletters

Posted by on Apr 24, 2018 | No Comments
Why You Need Newsletters

I think that newsletters are one of the most important parts of your personal brand. They allow you to convey your expertise and value to your clients and potential clients in a way that lets them see how great you are. Today, we’ll be talking about what information you should be sending in your newsletters […]

Are Business Cards Still Useful?

Posted by on Apr 17, 2018 | No Comments
Are Business Cards Still Useful?

As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]

Conveying Your Luxury Agent Brand

Posted by on Apr 10, 2018 | No Comments
Conveying Your Luxury Agent Brand

What do people think of you when they hear your name and you’re not around? That is your brand and how you convey it to others is critical to your success in Luxury Real Estate. Today, we’ll be starting a 7-part series on personal marketing for the Luxury Real Estate Specialist. The goal of your brand […]

This Will Protect Your Realtor Fee

Posted by on Apr 3, 2018 | No Comments
This Will Protect Your Realtor Fee

For the final part in our series on market preparation vs. staging, I want to talk about your real estate fee and what you need to do to protect it. Not only can your checklist differentiate you from your competition, but you can also quantify on the value it brings to your sellers. That difference […]

Market Preparation Checklist Essentials

Posted by on Mar 27, 2018 | No Comments
Market Preparation Checklist Essentials

We’ve talked about having a market preparation checklist and why Luxury Real Estate agents should have one. Today, we’ll be talking about what you should put on your checklist. If you don’t know what you should put on your checklist, take a look at your own house and write down the things you notice. This […]

How To Stand Out In A Luxury Market

Posted by on Mar 20, 2018 | No Comments
How To Stand Out In A Luxury Market

I am constantly talking about setting yourself apart from other agents. How do you show your expertise in a way that lets you stand out in your market? It’s really important to convey your expertise to your high-end buyers as they want to deal with the best people in your industry. Enjoy the video. As […]

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