Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

What’s The “Why” Behind Your Goals?

Posted by on Dec 12, 2017 | No Comments
What’s The “Why” Behind Your Goals?

I cannot believe how close we are to the end of the year! How are you coming along with your own business plans? I am going to cover two sins in today’s video because I want you to enjoy the next couple of weeks with your family and friends. Speaking of family, they are often the […]

Do You Have The Data To Support Your Goals?

Posted by on Dec 5, 2017 | No Comments
Do You Have The Data To Support Your Goals?

I hope you are enjoying this series on 12 Deadly Business Planning Sins. We covered quite a bit last week, and we’ll continue to dive in even deeper. In your Luxury Real Estate business, it’s never a good idea to make a decision based on “skinny data.” You need to have the “real” numbers to support […]

Why You Should ALWAYS Be Goal Setting

Posted by on Nov 28, 2017 | No Comments
Why You Should ALWAYS Be Goal Setting

I hope you enjoyed our quick diversion into S.T.U.P.I.D. goals the last time we talked about deadly business planning sins. Today, I will discuss the “Sin” of understanding the power of goal setting and not doing it anyway. There are lots of reasons why people do this. I used to be one of them! I […]

On Thanksgiving, Remember This

Posted by on Nov 21, 2017 | One Comment
On Thanksgiving, Remember This

I want to take a break from our “regular programming” to express my gratitude to all my viewers. Since I don’t live too far from where the Pilgrims landed, first in Provincetown then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to […]

How S.T.U.P.I.D. Are Your Goals?

Posted by on Nov 14, 2017 | No Comments
How S.T.U.P.I.D. Are Your Goals?

 Some time ago, I was attending a training program and as a part of it, the topic of goal setting came up. I was reluctant to share my thoughts on the S.T.U.P.I.D. side of goals. That is not the case with you though! In today’s video, I will share with you why S.M.A.R.T. is an […]

What’s Your Business Plan For Next Year?

Posted by on Nov 7, 2017 | No Comments
What’s Your Business Plan For Next Year?

I remember my elders telling me how fast time would go as I got older. The end of the year is approaching at a blazing pace and it’s time to begin the process of planning for the next year. Today’s video begins with a discussion on goal setting. I will show you my young nephew […]

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