Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]
What do people think of you when they hear your name and you’re not around? That is your brand and how you convey it to others is critical to your success in Luxury Real Estate. Today, we’ll be starting a 7-part series on personal marketing for the Luxury Real Estate Specialist. The goal of your brand […]
For the final part in our series on market preparation vs. staging, I want to talk about your real estate fee and what you need to do to protect it. Not only can your checklist differentiate you from your competition, but you can also quantify on the value it brings to your sellers. That difference […]
We’ve talked about having a market preparation checklist and why Luxury Real Estate agents should have one. Today, we’ll be talking about what you should put on your checklist. If you don’t know what you should put on your checklist, take a look at your own house and write down the things you notice. This […]
I am constantly talking about setting yourself apart from other agents. How do you show your expertise in a way that lets you stand out in your market? It’s really important to convey your expertise to your high-end buyers as they want to deal with the best people in your industry. Enjoy the video. As […]