Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

How to Market Luxury Real Estate with Postcards

How to Market Luxury Real Estate with Postcards

Postcards are easy to overlook in the discussion of personal promotion because, like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Indeed…There is no more effective marketing than a “Just Listed” or “Just Sold” card well executed.Click To TweetPowered […]

Using Newsletters to Market Your Luxury Real Estate Business

Using Newsletters to Market Your Luxury Real Estate Business

Your newsletter is the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise and differentiate you […]

How to Create Great Business Cards for Your Luxury Real Estate Business

How to Create Great Business Cards for Your Luxury Real Estate Business

We continue the discussion on personal marketing with a look at business cards. The danger here is that we can overlook the importance of smart, effective business card design thinking they are too basic to spend much time on. With that in mind, I’m sharing some important details to keep in mind before placing your […]

What IS Your Brand? – Take 2!

What IS Your Brand? – Take 2!

UPDATED VIDEO BELOW! As we discuss personal branding, congruency is a key factor to keep in mind. Are you, your product and level of service and expertise congruent with your brand? I created the original video for this post last week and upon viewing it before editing began, I did not feel it reflected my […]

Effective Personal Marketing Overview

Effective Personal Marketing Overview

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal marketing. As with most aspects of the business, there is no magic bullet. Something I teach more in-depth in both The Luxury Agent Academy and Luxury Real Estate Unplugged is: Effective Personal Marketing is doing common things uncommonly well.Click To […]

Why You Should Set STUPID Goals

Why You Should Set STUPID Goals

The halfway point of 2014 is in the rear view mirror and I hear rumblings from agents and other experts about whether you are on track. I think about goals all the time and got to thinking about the S.M.A.R.T. aspect of goal setting. Since we review our goals daily, these five components are always […]

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