Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
When we talk about breaking into new Luxury Real Estate markets, I have one question for you: where do you want to break into? Before you enter any new markets, we need to make sure that we correctly identify and map out where you want to go. From there, you should do extensive research on […]
People ask me all the time how they can break into the Luxury Real Estate Market. Today, we’ll be beginning a new series to show you exactly how to do that. By definition, Luxury Real Estate includes the top 10% of your market. In Nantucket, that would be $3 million and above while in Topeka, […]
Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]
As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]
While it is important in every industry, networking is critical to your success in the Luxury Real Estate market. Today, we’re going to talk about the power of networking and why you should make goals before you attend your next event. Make sure you do your research before you start to network so that you’re able to make […]