Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Luxury Real Estate Lessons from Lobsters

Posted by on Jun 21, 2016 | No Comments
Luxury Real Estate Lessons from Lobsters

I love the topic this week! Because I am a Cape Cod boy, I have a special place in my heart for lobsters… and not just for dinner. The North American lobster can teach a lot about life and business, especially the numbers game aspect of it all. As I will discuss today, for 3 lobsters […]

Program Your Brain for Luxury Real Estate Success

Posted by on Jun 14, 2016 | One Comment
Program Your Brain for Luxury Real Estate Success

As we continue our mid-year review, I thought it a good time to not just review our goals, but actually review the “WHY” of goals. That is…”why” having goals works. We all have a filter that I compare to one of those spaghetti strainers. It is located somewhere in the back of our brain and […]

The Power of the Number 6

Posted by on Jun 7, 2016 | One Comment
The Power of the Number 6

This is the month that marks the halfway point in the year. Time to do a checkup on our goals to make sure we are on track. Even if we are, how would it change your year if you could do six more luxury transactions in the next six…months, weeks or days? Let’s talk about […]

Why the Flag Has 9 Folds

Posted by on May 31, 2016 | 4 Comments
Why the Flag Has 9 Folds

During this Memorial Day week, I thought I would take a break from my regular content and talk about the day and our American Flag. More specifically, because many wonder about the proper way to fold the flag, I thought I would review the symbolism of the nine folds. Please understand, there are other videos […]

Video Marketing for Luxury Real Estate

Posted by on May 24, 2016 | 2 Comments
Video Marketing for Luxury Real Estate

Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]

The Truth About Social Media

Posted by on May 17, 2016 | No Comments
The Truth About Social Media

Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of a social media campaign. Tune in to today’s video where I talk […]

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