Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Luxury Business Plan Sins

Posted by on Nov 12, 2018 | No Comments
Luxury Business Plan Sins

It’s that time of the year again. Clocks are set back. Thanksgiving is very soon. The holidays are fast upon us. It’s the time of the year we need to begin thinking about business planning. I’m starting a series on 12 Luxury Business Plan Sins. These are 12 things you don’t want to do when […]

When Telling is the Wrong Move

Posted by on Nov 5, 2018 | No Comments
When Telling is the Wrong Move

No matter how well you communicate with your sellers, sometimes a listing just drags in the market. Maybe your sellers are not realistic with the price. Maybe the market is slow where you are. The way we do that is through what we call “future pacing”. It’s like coaching your seller. For example, you have […]

How to Communicate With Sellers

Posted by on Oct 29, 2018 | No Comments
How to Communicate With Sellers

The key to keeping the listing for as long as it takes to get the property sold is by planned and intentional communication. How are you communicating with your sellers? There are 52 weeks in a year. For me, that means I need to have 52 planned and intentional opportunities to communicate with sellers every […]

When There’s Nothing to Say

Posted by on Oct 22, 2018 | No Comments
When There’s Nothing to Say

Last time we talked about how you need to have great communication with the seller in order to keep a listing. But what do you do when there’s nothing to say? Here’s what I do when there’s nothing to say to my sellers. Send Articles Each week I look for news articles about events occurring in […]

Keeping Your Luxury Listings

Posted by on Oct 15, 2018 | No Comments
Keeping Your Luxury Listings

Over the last few weeks, you’ve learned how to become a better negotiator. What was the best thing you learned about negotiation? Now, let’s move on to another topic: keeping your Luxury Listings. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market […]

Quantifying Luxury USPs

Posted by on Oct 9, 2018 | No Comments
Quantifying Luxury USPs

Let’s talk about this whole concept of USPs and quantifying them. First of all, a USP is an unique selling proposition. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis. Market Preparation Guide. We’ve talked a lot about my market preparation […]

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