Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Last week, we discussed the big “O” and how to overcome objections through numerous strategies. This week, we will be exploring the big one: getting your first listing.
Last week, we examined how paramount processes are when it comes to exceeding client expectations and breaking into the Luxury Real Estate market. This week, we will be talking about overcoming the big “O”.
Last week, we explored the importance of gatekeepers and how they will help you break into the Luxury Real Estate market. But before I get into the next step of how to break into the Luxury Real Estate market, I want to check in to see how you’re doing. Are you progressing at a pace […]
Last week, we examined how to utilize S.W.E.T. to break into the Luxury Real Estate market. This week, we will be exploring the invaluable influence of gatekeepers, who they are, and why you should reach out to them, especially if you can’t directly contact wealthy individuals in your marketplace.
For the last few weeks, and for the next several weeks, I’ll be providing specific advice on how to break into the Luxury Real Estate market. Last week, we spoke about market mapping. The next indispensable step that will help you break into Luxury Real Estate is S.W.E.T.
Over the next several weeks, I’ll be talking about steps to take that will help you break into the Luxury Real Estate market. If you missed last week’s topic on the importance of relationships in breaking into Luxury Real Estate, click here. This week we’ll be discussing a crucial step when breaking into Luxury Real […]