Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

What Shampoo Can Teach You About Real Estate

Posted by on Oct 17, 2017 | No Comments
What Shampoo Can Teach You About Real Estate

I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of every shampoo container I have ever seen. This inspired me to create a plan for staying in contact with my sellers. I will show you a communication plan that will span six months of a listing contract. In […]

How To Keep Your Luxury Listings

Posted by on Oct 10, 2017 | No Comments
How To Keep Your Luxury Listings

Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators.  As a result, you should now have more listings. Now you need to keep your listings until they sell. This isn’t a problem in many parts of the country where listings sell in a day […]

How to Deal With The Most Stressful Negotiation

Posted by on Oct 3, 2017 | No Comments
How to Deal With The Most Stressful Negotiation

Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?”  I have a technique that could make commission negotiation unnecessary: Quantify Your Luxury USP’s. […]

How to Deal with Negotiation Tactics

Posted by on Sep 26, 2017 | No Comments
How to Deal with Negotiation Tactics

As we continue our series on negotiation, I want to prepare you for some tactics that others may use on you in a negotiation situation. As with last week, these are not tactics I recommend using constantly. It can also be amusing to say, “I know that tactic, imagine trying that on me!” Today, I […]

What’s The Best Negotiation Strategy?

Posted by on Sep 19, 2017 | No Comments
What’s The Best Negotiation Strategy?

Over the next few weeks, I will cover as much as I can to help you overcome your negotiation obstacles. Most negotiation comes from a difference of opinions, beliefs, or positions. This can be referred to as an objection. So before we get into negotiation, let’s review five steps to handling objections. When followed, they […]

How To Confront Real Estate Market Chaos

Posted by on Sep 12, 2017 | No Comments
How To Confront Real Estate Market Chaos

I am anxious to begin a series on negotiation. Over the next few weeks, I will review the five steps to handling objections understanding that while they’re effective, they don’t always work. When they don’t, it’s time to negotiate. In today’s video, I will talk about a great Johnny Cash song, “Sunday Morning, Coming Down.” There […]

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