Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

What IS Your Brand?

What IS Your Brand?

Last time, we introduced the concept of personal marketing for Luxury Real Estate agents. We dive deeper this week as we discuss the concept of Branding. Contrary to popular belief, Brand is not an image, not a logo and not a tag line. Branding is a promise you make to the market place. Is your […]

Effective Personal Marketing Overview

Effective Personal Marketing Overview

From bus benches to name tags, Realtors® continually search for the Holy Grail of personal marketing. As with most aspects of the business, there is no magic bullet. Something I teach more in-depth in both The Luxury Agent Academy and Luxury Real Estate Unplugged is: Effective Personal Marketing is doing common things uncommonly well.Click To […]

Why You Should Set STUPID Goals

Why You Should Set STUPID Goals

The halfway point of 2014 is in the rear view mirror and I hear rumblings from agents and other experts about whether you are on track. I think about goals all the time and got to thinking about the S.M.A.R.T. aspect of goal setting. Since we review our goals daily, these five components are always […]

How to Overcome Rejection in Luxury Real Estate

How to Overcome Rejection in Luxury Real Estate

Do you mind rejection? None of us like being rejected but as Luxury Real Estate Experts, it’s part of the territory. It’s a fact of Luxury Life! In fact, it’s one of the top questions I see month in and month out in Luxury Real Estate Unplugged. I dislike rejection as much as, if not […]

How Much Should You Spend on Marketing?

Posted by on Jul 22, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
How Much Should You Spend on Marketing?

One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]

Gauging the Cost-Benefit of Your Listings

Gauging the Cost-Benefit of Your Listings

Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]

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