Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

How To Gain a Positive Luxury Mindset

Posted by on Jul 25, 2017 | No Comments
How To Gain a Positive Luxury Mindset

As we continue our series on doing six more transactions in the timeframe of your choice, I want to discuss the topic of mindset. It’s hard to have a positive mindset as there is so much negativity in the media and in our business. Even in strong markets, people are not always in the best mood! […]

Do One More Thing to Advance Your Career

Posted by on Jul 18, 2017 | No Comments
Do One More Thing to Advance Your Career

Whenever I hear the phrase, “doing just one more,” I think of a ghost story I used to tell my Cub Scouts at Halloween: There is Room for One More. It’s the wrong time of year to be thinking about ghost stories, so what could be less scary than adding just one more: Call to […]

How To Become a More Valuable Luxury Agent

Posted by on Jul 11, 2017 | No Comments
How To Become a More Valuable Luxury Agent

How often do people ask you, “What do you do?” Today, we’ll talk about being different, positive, and memorable when you answer this question. We’ll also discuss what a bricklayer and a luxury real estate specialist have in common and how that can help you stand out amongst your peers. Watch the video to learn […]

Remember This On Independence Day

Posted by on Jul 4, 2017 | One Comment
Remember This On Independence Day

The Fourth of July is more than a day or a weekend. In fact, it is more than this entire week. I sincerely hope you get to create some great family memories this week and that you will join me in remembering all of those who have made the ultimate sacrifice to make our great […]

What Lobsters Can Teach You About Business

Posted by on Jun 27, 2017 | No Comments
What Lobsters Can Teach You About Business

I am a Cape Cod boy, so I have a special place in my heart for lobsters…and not just for dinner. The North American lobster can teach you a lot about life and business, especially when talking about numbers. As I will discuss today, for three lobsters to reach the size needed to reach your […]

How To Reprogram Yourself For Success

Posted by on Jun 20, 2017 | No Comments
How To Reprogram Yourself For Success

As we continue our mid-year review, it’s a good time to not just review our goals, but review the “WHY” of our goals. We all have a filter that acts like a spaghetti strainer located somewhere in the back of our brain. It filters out all the clutter that would overcome and overpower our ability to […]

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