Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
Today, I will be exploring a critical business planning sin: not sharpening the saw. Imagine trying to write with a dull pencil, cut a freshly baked loaf of bread with a dull knife, or trim the hedges with dull shears. It takes longer to accomplish and the results are lousy. When we invest in these […]
There are a lot of factors that can disrupt your business, but self-doubt can sabotage it in a very personal way. We all struggle with not having a strong enough belief system. We doubt our competencies as a real estate agent. We doubt our ability to close a sale. We feel intimidated by another agent […]
Today, we’re going to be examining time management issues. How often do you hear people say, “I just don’t have time. I didn’t have time to create a business plan. I didn’t have time to debrief my numbers from last year. I don’t have time!” Not having time to execute your plan is one of […]
During this typically slow real estate week, I like to close my eyes and imagine agents making their New Year Resolutions… With all of the goal setting and business planning, how many resolve to spend more time with family and friends? The Big Rocks as Steven Covey says. It is a busy week for us […]
When we talk about deadly business planning sins for the new year, there are a few things you need to consider before implementing your plan. Gather the data you need to create the plan You’ve got to do a deep dive analysis of the business you did for the current year. If you haven’t made […]