Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

5 Steps to Luxury Market Domination

5 Steps to Luxury Market Domination

My friend Greg Gorman, an agent in Naples, Florida, asked me for a video giving tips for success in luxury real estate for a Luxury Agent event he was presenting at. He suggested I send him one I have already created on this topic, but I decided to record a new one. I am sharing […]

Luxury Agent Video Tips

Luxury Agent Video Tips

Our final video in this series on personal marketing deals with….Video! I saved the best for last. Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: 1) Great (viral) content 2) Capitalize on Inspirational Discontent 3) Dynamic Delivery 4) Enticing Invitation (otherwise known as the hook) 5) […]

Social Media for Luxury Real Estate

Social Media for Luxury Real Estate

Social Media (SM) is all the rage of course, with many agents devoting untold hours waiting for buyers and sellers to pop out of their computer screens. The key is to remember that Social Media is a tool, not an endless supply of buyers and sellers. And, the same holds true in Luxury Real Estate… […]

Luxury Agent Public Relations

Luxury Agent Public Relations

Public Relations, (PR) is one of the best forms of personal marketing there is. It is a third party endorsement, but in the media and can provide great credibility and potentially tremendous reach. Think about what an article in the Wall Street Journal that quotes you could do for your business. We will talk today […]

Agent Safety Tips

Agent Safety Tips

We are all mindful of the horrific loss of our fellow Realtor, Beverly Carter. Our collective thoughts and prayers go to the family of this brave agent who made the ultimate sacrifice while simply trying to help someone attain the American dream of owning a home. We are all discussing safety during our office meetings […]

Luxury Agent Networking Part 2

Luxury Agent Networking Part 2

Last week I confessed that networking really wasn’t “my thing” as I tend to be a shy person. I introduced a two part series on how I overcome this shyness and shared some luxury networking ideas with you. If you didn’t get a chance to watch Part 1, click here. In Part 2 of our […]

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