Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

How to Supercharge Your Luxury Real Estate Goals

How to Supercharge Your Luxury Real Estate Goals

Last week, we covered five tips that elite athletes can use to attain their goals. In today’s video, I will talk about the five tips in greater depth, and how they can relate to YOU, the Luxury Real Estate Expert. 1. Choose an event or milestone.   a) Is there a specific property or price point you want to […]

5 Tips for Goal Setting in Luxury Real Estate

5 Tips for Goal Setting in Luxury Real Estate

I am sure it’s no surprise to you that riders in the Tour de France like other elite athletes, are goal orientated. In today’s video, I’ll talk about five tips for setting athletic or sports related goals. Next week, I’ll relate this to Luxury Real Estate. The five points I will present in detail in […]

Luxury Agents Never Give Up

Luxury Agents Never Give Up

I’m still here in my bike garage. I’m thinking about what I learned from this year’s Tour de France and how I can apply it to Luxury Real Estate. In today’s video, I will talk about never giving up. Racers in the Tour sometimes suffer terrible injuries from the crashes that can occur during the […]

Luxury Agents Never Coast

Luxury Agents Never Coast

I am in my bike garage, lamenting the end of this year’s Tour de France. Along with long hot days and blueberries, it’s my favorite part of summer. I hate that it is over. In today’s video, I will talk about the concept of “coasting.” You know, when you’re heading downhill like a Tour racer… […]

4 Keys to Unique Selling Propositions in Luxury Real Estate

4 Keys to Unique Selling Propositions in Luxury Real Estate

Now we have a rock solid outline, or backbone if you wish, for a bulletproof listing presentation. We’ve created Unique Selling Propositions around each of the seven areas of expertise that I’ve shared with you. Many agents ask how to get Unique Selling Propositions that are specific to them. Click To Tweet In today’s video I will talk […]

2 More Areas of Luxury Expertise

2 More Areas of Luxury Expertise

There are five areas of expertise that we discussed last week, the ones that are the cornerstone of your listing presentation, and they’re extremely powerful. If you have all five, you are well on your way to competing as a luxury real estate specialist. So now that you’ve nailed these five, we need to add […]

Load More