Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Keeping Your Luxury Listings

Posted by on Oct 15, 2018 | No Comments
Keeping Your Luxury Listings

Over the last few weeks, you’ve learned how to become a better negotiator. What was the best thing you learned about negotiation? Now, let’s move on to another topic: keeping your Luxury Listings. There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market […]

Quantifying Luxury USPs

Posted by on Oct 9, 2018 | No Comments
Quantifying Luxury USPs

Let’s talk about this whole concept of USPs and quantifying them. First of all, a USP is an unique selling proposition. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis. Market Preparation Guide. We’ve talked a lot about my market preparation […]

The Negotiation Tactics I Use

Posted by on Oct 2, 2018 | No Comments
The Negotiation Tactics I Use

Last week, we talked about some negotiation tactics that you should know about. Today, I want to share some more negotiation tactics, including some that I use on occasion. The Red Herring. This is when somebody makes a really low offer. Then they’ll stick something in the offer to distract you from the really low price,  It’s […]

Recognize These Tactics

Posted by on Sep 25, 2018 | No Comments
Recognize These Tactics

Let’s talk about some negotiation tactics. Not all of them are totally ethical and above board. I want to share what they are so that you can recognize when they’re being used against you. Wince. Some people are really good at this and it can really be intimidating, especially when you’re dealing with them one on one. When […]

Become a Better Negotiator

Posted by on Sep 18, 2018 | No Comments
Become a Better Negotiator

I want to spend a session or two talking about negotiation skills because, as the fall market is here and the last quarter is upon us, we want to have a really great finish to the year. We can have an increased ratio of closed transactions if we become better negotiators. I think it’s a […]

My Favourite Marketing Ideas

Posted by on Sep 11, 2018 | No Comments
My Favourite Marketing Ideas

We’re on the last week of our 5-week series of marketing ideas and tips. I’ve saved some of my best marketing ideas for last: 1. Establish a joint marketing and public relations advisory panel, or a mastermind group. This group should consist of your business colleagues or non-competing business owners in your marketplace. One of the […]

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