Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Why Cramming Doesn’t Work in Luxury Real Estate

Why Cramming Doesn’t Work in Luxury Real Estate

Did you ever cram for an exam? Probably not since your real estate license exam! This type of studying kind of works in school and exam settings… at least enough to finish the paper or pass the exam. But it doesn’t apply very well to real world scenarios. One example of a place where cramming […]

How Do You Define Success?

How Do You Define Success?

Let’s talk a bit about success. How do you define success? Take a moment and jot it down before moving on to the rest of this post… Now, in this week’s video, I will give what I think is a great definition and begin a journey to achieve success in Luxury Real Estate. In the […]

The Numbers Game in Luxury Real Estate

The Numbers Game in Luxury Real Estate

Its 2015 at last! The rush and buzz of Christmas and the Holidays are behind us and now I have a really serious question… I need to ask if you have really looked at your Business Plan and your numbers. The New Year is now and you need to know where you wound up in 2014 […]

Are These Your Luxury Agent Resolutions for 2015 Too?

Are These Your Luxury Agent Resolutions for 2015 Too?

Happy New Year! 2015 is just a couple of days away. The days are getting longer, spring is even closer and with goals and resolutions, the fog can lift and clarity result. In thinking about my resolutions for next year, top on my list is GRATITUDE. I have resolved to be in a state of […]

7 Things You Can Learn from Santa

7 Things You Can Learn from Santa

It’s almost time. Christmas is just a couple of days away and it’s busy, even crazy at my house. I was talking with my son Max about what Santa does to prepare for Christmas Eve. Together, we came up with a list of seven items that Santa does to prepare: 1) Extra Food for his […]

Your Luxury Sphere of Influence Certificate

Your Luxury Sphere of Influence Certificate

Last week we talked about the importance of calculating our ratio of people in our Sphere of Influence (SOI) to each transaction. We gave examples of the calculation and illustrated an example on my Luxury Business Planning Spreadsheet. Once you understand the value of your sphere, you see why it’s so important to market to […]

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