Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Become a Better Negotiator

Posted by on Sep 18, 2018 | No Comments
Become a Better Negotiator

I want to spend a session or two talking about negotiation skills because, as the fall market is here and the last quarter is upon us, we want to have a really great finish to the year. We can have an increased ratio of closed transactions if we become better negotiators. I think it’s a […]

My Favourite Marketing Ideas

Posted by on Sep 11, 2018 | No Comments
My Favourite Marketing Ideas

We’re on the last week of our 5-week series of marketing ideas and tips. I’ve saved some of my best marketing ideas for last: 1. Establish a joint marketing and public relations advisory panel, or a mastermind group. This group should consist of your business colleagues or non-competing business owners in your marketplace. One of the […]

Ask Your Seller This Question

Posted by on Sep 4, 2018 | No Comments
Ask Your Seller This Question

As we enter September, we’re continuing our series on high-impact, low-cost marketing ideas that you can implement quickly and easily. To get marketing ideas, start collecting competitors’ ads and literature and study them for information about their strategy, their features, and the benefits they are offering. Many times I’ve lifted ideas from other companies and even other businesses outside […]

How Are You Marketing Yourself?

Posted by on Aug 28, 2018 | No Comments
How Are You Marketing Yourself?

As we continue our series on implementing high-impact, low-cost marketing ideas, I think it’s a good time to ask one question: how are you marketing yourself? Do something today to market yourself, to market your business, or to market one of your properties. One of the ways you can do this is to choose a […]

Have You Done This Yet?

Posted by on Aug 21, 2018 | No Comments
Have You Done This Yet?

Last week, we started talking about marketing ideas you can easily implement into your business. Today, we’re continuing our series on easy to implement, high impact marketing ideas you can use for the month of August. I can’t believe how many people don’t do this, but create and register your own memorable domain name for […]

Simple Marketing Ideas

Posted by on Aug 14, 2018 | No Comments
Simple Marketing Ideas

For the month of August, I want to give you some inexpensive, easy to implement marketing ideas that you can use to build your business in Luxury Real Estate and make it better. First, determine what percentage of your income you want to invest annually on marketing. The trouble with real estate is that a […]

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