Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Your Luxury Sphere of Influence Certificate

Your Luxury Sphere of Influence Certificate

Last week we talked about the importance of calculating our ratio of people in our Sphere of Influence (SOI) to each transaction. We gave examples of the calculation and illustrated an example on my Luxury Business Planning Spreadsheet. Once you understand the value of your sphere, you see why it’s so important to market to […]

Your Sphere of Influence (SOI) and Luxury Real Estate

Your Sphere of Influence (SOI) and Luxury Real Estate

How time flies! As you approach the Christmas and Holiday season, your thoughts likely turn to family, presents, parties and other joyful times. In the back of your mind however, are often nagging thoughts about your business plan. Are you talking yourself out of creating a business plan for 2015? Click To Tweet Do you […]

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 2

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 2

Today concludes our two-part series on Luxury Real Estate presentations. Last week, I discussed the first four of Ten Critical Elements of a great Luxury Real Estate Presentation. Today, I outline six through ten. Again… The first of 10 Critical Elements of a Great Luxury Real Estate Presentation… Click To Tweet Today, I cover the […]

Wishing You a Happy Thanksgiving

Wishing You a Happy Thanksgiving

Since I don’t live too far from where the Pilgrims landed, first in Provincetown and then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to see Plymouth Rock and the Mayflower II; it is amazing to think of that small vessel […]

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 1

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 1

The whole process of Luxury Real Estate Press Releases along with working on an updated video for www.LuxuryBusinessPlan.com got me thinking about structure, and then, structure got me thinking about how important that concept is in all of our Luxury Real Estate Presentations. With that in mind, this post begins a two-part presentation on…none other […]

How to Structure Press Releases for Luxury Real Estate

How to Structure Press Releases for Luxury Real Estate

Last week, I answered a question of one of my viewers, Brian, who asked a question about one of my recent videos on Public Relations, Luxury PR: “…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send […]

Load More