Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Never, Never, Never Do This!

Posted by on Feb 9, 2016 | 2 Comments
Never, Never, Never Do This!

It’s amazing, my new dog looks exactly like Moose but their personalities are so different. I think Moose was one of a kind. They definitely “broke the mold” after he came into the world. He had a certain “doggy wisdom” that lives on, especially through the book I wrote to help my kids remember him. […]

Are You Enthusiastic Enough to Succeed?

Posted by on Feb 2, 2016 | 2 Comments
Are You Enthusiastic Enough to Succeed?

Today, we continue with two more lessons from my late Spaniel, Moose. Yes, they really do apply to the practice of Luxury Real Estate. This past week, we got a new dog, and yes – the same breed as Moose! It was spooky when I saw him for the first time at the Delta Cargo […]

A Dog’s Guide to Success in 2016

Posted by on Jan 26, 2016 | 2 Comments
A Dog’s Guide to Success in 2016

The last few newsletters have been pretty intense as we discussed business planning in great detail. You deserve a break! A few years ago, I wrote a book when our beloved dog, Moose, passed on. I never intended for it to be published but it was. I will spare you the full story but it’s […]

Don’t Neglect the Important “F” Words

Posted by on Jan 19, 2016 | No Comments
Don’t Neglect the Important “F” Words

Today we finish our series on Deadly Business Planning Sins. You may want to watch the YouTube video of Stephen Covey’s “Big Rocks First.” In all the new ideas and plans we have discussed making over past weeks, it can be easy to forget the important “F” words in life: family, friends and fun. These […]

The Biggest Source of Luxury Real Estate Problems

Posted by on Jan 12, 2016 | 2 Comments
The Biggest Source of Luxury Real Estate Problems

I believe that one of biggest reasons agents stay on the sidelines is that they lack the proper mindset to succeed. As a matter of fact, I believe that mindset is the explanation for most, if not all of the problems people experience. For that reason, I particularly enjoy today’s video where I talk about building […]

Do You Have Time for Luxury Real Estate Success?

Posted by on Jan 5, 2016 | 2 Comments
Do You Have Time for Luxury Real Estate Success?

Time flies and here we are at the beginning of a new year. It seems fitting that with time passing so quickly that we should talk today about how to make the most of our time. You see, we can’t make more time, extend or manufacture it. With effective management of time, however, we can maximize the […]

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