Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Creating Your Own Market Preparation Checklist

Posted by on Mar 21, 2017 | No Comments
Creating Your Own Market Preparation Checklist

We have discussed the importance and value of having market preparation expertise. Today, that’s exactly what I’m going to walk you through. Where to begin? Begin with a house… any house, even your own house. Drive up to it and before even getting out of the car look at the house and note its presence. […]

How to Convey Your Expertise

Posted by on Mar 14, 2017 | No Comments
How to Convey Your Expertise

What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depending on their expertise. What is to stop another agent from bringing a stager through a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]

Is Staging Really The Way to Go?

Posted by on Mar 7, 2017 | No Comments
Is Staging Really The Way to Go?

This week begins a series on how to create YOUR OWN market preparation checklist. Here is what we will cover: Stagers and Commoditization. What a Stager Does and Does NOT Do. How to set Yourself Apart with Market Preparation Expertise. How to Create Your Own Checklist. Market Preparation as the Cornerstone of YOUR Marketing Plan. […]

Making a Difference in Luxury Real Estate

Posted by on Feb 28, 2017 | No Comments
Making a Difference in Luxury Real Estate

Today, as I finish our series on Lessons from Moose, I can feel the emotions coming to the surface. The lessons we cover today deal with making a difference and how to deal with never knowing when it’s the last goodbye. Moose definitely made a difference in the lives of my family members…we discuss them […]

Never Give Up in Luxury Real Estate

Posted by on Feb 21, 2017 | No Comments
Never Give Up in Luxury Real Estate

It’s amazing, my new dog looks exactly like Moose but the personalities are so different. I think Moose was one of a kind. They definitely “broke the mold” after he came into the world. He had a certain “doggy wisdom” that lives on, especially through the book I wrote to help my kids remember him. […]

Two More Luxury Lessons from Moose

Posted by on Feb 14, 2017 | No Comments
Two More Luxury Lessons from Moose

This week, we continue with two more lessons from my late Spaniel, Moose. Yes they really do apply to the practice of Luxury Real Estate. Recently, we got a new dog, same breed as Moose. It was spooky when I saw him for the first time at the Delta Cargo office at the airport. It […]

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