Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Agents learn the most important facets of entering and mining the luxury real estate market; from
understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing
and negotiating skills necessary, and on to the important process of retaining high net worth clients
and becoming their trusted advisor.
Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books
emphasize the importance of setting goals, being aware of the market, what to expect from a real
estate agent and advisor, preparing the property for sale, common buying and selling mistakes and
Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter
the world of luxury home buying and selling, or to vastly improve and embellish the methods he or
she is already using in the high-end market. The books equip the consumer with the wisdom to find
a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to
achieve the buyer's or seller's goals and objectives. .
Check out www.JackCottonRealtor.com for all of your real estate needs.
One of the questions I get asked over and over again deals with how much an agent should commit to spending on marketing for a luxury listing. Numbers are all over the place: 5%, 10%, 12% and even 20%. Today, I will talk about how to decide on a budget and an important factor that […]
Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]
A near disaster on the waters of Cape Cod provided the inspiration for this weeks video: The importance of checklists when on the sea and how you can apply this lesson to your Luxury Real Estate businesses. Get a diary and make a log of everything you do every day in 10 minute increments for […]
I shot a quick video yesterday to share my thoughts around Independence Day. I hope you enjoy it and have a wonderful and safe 4th of July.
Finally it is summer, at least on the calendar. Still feels like autumn once the sun is down. Nevertheless, I am determined to make the most of our short season and hang out on my “floating office”. What can we learn from the laws of the sea and boating that can be applied to our […]
Earlier this year, the frigid winter weather took a little break and although I bike in ALL weather, riding with the sun and 45 degrees will be a treat. It got me thinking about an article I read in Bicycling Magazine about goal setting. Who would think that cyclists would set goals? What’s more amazing, […]