Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Convey Your Luxury Brand With Video

Posted by on May 22, 2018 | No Comments
Convey Your Luxury Brand With Video

Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]

The Best Marketing for Realtors

Posted by on May 15, 2018 | No Comments
The Best Marketing for Realtors

As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]

What Are Your Networking Goals?

Posted by on May 8, 2018 | No Comments
What Are Your Networking Goals?

While it is important in every industry, networking is critical to your success in the Luxury Real Estate market. Today, we’re going to talk about the power of networking and why you should make goals before you attend your next event. Make sure you do your research before you start to network so that you’re able to make […]

The Real Value of Postcards

Posted by on May 1, 2018 | No Comments
The Real Value of Postcards

Many of us think of postcards as mementos that we buy on vacation, but did you know that you can use them to market your Luxury Real Estate business? Postcards, in general, are small, visually appealing, and easy to use to convey a message to your clients. Just like with your newsletters and business cards, it’s […]

Why You Need Newsletters

Posted by on Apr 24, 2018 | No Comments
Why You Need Newsletters

I think that newsletters are one of the most important parts of your personal brand. They allow you to convey your expertise and value to your clients and potential clients in a way that lets them see how great you are. Today, we’ll be talking about what information you should be sending in your newsletters […]

Are Business Cards Still Useful?

Posted by on Apr 17, 2018 | No Comments
Are Business Cards Still Useful?

As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]

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