Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Why We Fail In Our Goals

Posted by on Dec 10, 2018 | No Comments
Why We Fail In Our Goals

Goals are an important part of success. Yet, too often we don’t include them as part of our professional realtor growth or business marketing plan, or we fall short of the goal we set for ourselves. What is holding us back? Understanding the power of goals, but not setting them. Many of us understand the […]

Are You Setting S.T.U.P.I.D. Goals?

Posted by on Dec 3, 2018 | No Comments
Are You Setting S.T.U.P.I.D. Goals?

You’ve probably heard of setting S.M.A.R.T. goals. But have you heard of setting S.T.U.P.I.D. goals? S stands for Spectacular. Goals have to be attainable, but we run the risk of sometimes making our goals too small. Without being ridiculous, our goals should be spectacular. If we don’t achieve it 100%, what would happen if we […]

The Best Part of Events

Posted by on Nov 26, 2018 | No Comments
The Best Part of Events

Recently I hosted a two-day event in Providence, Rhode Island that was generously sponsored by Mott & Chace Sotheby’s International Realty. And I have to tell you – I was blown away. The venue, Hotel Providence, was stunning and the food – exquisite. The warmth and elegance of the surroundings was the perfect setting for […]

What Happened 155 Years Ago?

Posted by on Nov 19, 2018 | No Comments
What Happened 155 Years Ago?

It was in the midst of the Civil War in 1863 that President Abraham Lincoln declared Thanksgiving to be a national holiday held each year in November. One century and 55 years have passed since then. And how grateful I am to be celebrating and honoring another Thanksgiving with friends and family. I am also grateful for your […]

Luxury Business Plan Sins

Posted by on Nov 12, 2018 | No Comments
Luxury Business Plan Sins

It’s that time of the year again. Clocks are set back. Thanksgiving is very soon. The holidays are fast upon us. It’s the time of the year we need to begin thinking about business planning. I’m starting a series on 12 Luxury Business Plan Sins. These are 12 things you don’t want to do when […]

When Telling is the Wrong Move

Posted by on Nov 5, 2018 | No Comments
When Telling is the Wrong Move

No matter how well you communicate with your sellers, sometimes a listing just drags in the market. Maybe your sellers are not realistic with the price. Maybe the market is slow where you are. The way we do that is through what we call “future pacing”. It’s like coaching your seller. For example, you have […]

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