Free Gifts

Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Mapping Out Your New Market

Posted by on Jun 12, 2018 | No Comments
Mapping Out Your New Market

When we talk about breaking into new Luxury Real Estate markets, I have one question for you: where do you want to break into? Before you enter any new markets, we need to make sure that we correctly identify and map out where you want to go. From there, you should do extensive research on […]

Defining Luxury Real Estate

Posted by on Jun 5, 2018 | No Comments
Defining Luxury Real Estate

People ask me all the time how they can break into the Luxury Real Estate Market. Today, we’ll be beginning a new series to show you exactly how to do that. By definition, Luxury Real Estate includes the top 10% of your market. In Nantucket, that would be $3 million and above while in Topeka, […]

Your Guide to Social Media

Posted by on May 29, 2018 | No Comments
Your Guide to Social Media

As we finish up our series on personal branding, I want us to take a look at social media and its ever-changing landscape. As a Realtor, you should treat social media the same way you would a one-on-one meeting with a client. You wouldn’t start immediately selling someone a property during the first meeting. Enjoy the […]

Convey Your Luxury Brand With Video

Posted by on May 22, 2018 | No Comments
Convey Your Luxury Brand With Video

Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]

The Best Marketing for Realtors

Posted by on May 15, 2018 | No Comments
The Best Marketing for Realtors

As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]

What Are Your Networking Goals?

Posted by on May 8, 2018 | No Comments
What Are Your Networking Goals?

While it is important in every industry, networking is critical to your success in the Luxury Real Estate market. Today, we’re going to talk about the power of networking and why you should make goals before you attend your next event. Make sure you do your research before you start to network so that you’re able to make […]

Load More