Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

On Thanksgiving, Remember This

Posted by on Nov 21, 2017 | No Comments
On Thanksgiving, Remember This

I want to take a break from our “regular programming” to express my gratitude to all my viewers. Since I don’t live too far from where the Pilgrims landed, first in Provincetown then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to […]

How S.T.U.P.I.D. Are Your Goals?

Posted by on Nov 14, 2017 | No Comments
How S.T.U.P.I.D. Are Your Goals?

 Some time ago, I was attending a training program and as a part of it, the topic of goal setting came up. I was reluctant to share my thoughts on the S.T.U.P.I.D. side of goals. That is not the case with you though! In today’s video, I will share with you why S.M.A.R.T. is an […]

What’s Your Business Plan For Next Year?

Posted by on Nov 7, 2017 | No Comments
What’s Your Business Plan For Next Year?

I remember my elders telling me how fast time would go as I got older. The end of the year is approaching at a blazing pace and it’s time to begin the process of planning for the next year. Today’s video begins with a discussion on goal setting. I will show you my young nephew […]

Why Should You Coach Your Sellers?

Posted by on Oct 31, 2017 | No Comments
Why Should You Coach Your Sellers?

Sometimes, your communication with a seller will border on coaching them. Hitting them directly with price reduction dialog can be tough sometimes as they become invested. An alternative is future coaching. The concept is to act carefully and word questions that cause the seller to break his or her pattern of belief about their home and […]

How Realtors Take Advantage of Holidays

Posted by on Oct 24, 2017 | No Comments
How Realtors Take Advantage of Holidays

Even with all the great ideas and topics I have given you, the thought of potentially needing 52 topics to discuss over a listing period can be daunting. It’s already the end of October. With Halloween, Thanksgiving and Christmas fast approaching, I have started thinking about the holidays. Luckily, there are 13 weeks centered around holidays […]

What Shampoo Can Teach You About Real Estate

Posted by on Oct 17, 2017 | No Comments
What Shampoo Can Teach You About Real Estate

I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of every shampoo container I have ever seen. This inspired me to create a plan for staying in contact with my sellers. I will show you a communication plan that will span six months of a listing contract. In […]

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