Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Gauging the Cost-Benefit of Your Listings

Gauging the Cost-Benefit of Your Listings

Welcome to session three of our series of what we can learn from boating and the sea to assist us in our luxury real estate business. Thanks to a handy meter on my boat, I have a great tool that lets me know how many gallons of fuel I am burning per hour. It helps […]

Do You Use This Important Tool in Your Business?

Do You Use This Important Tool in Your Business?

A near disaster on the waters of Cape Cod provided the inspiration for this weeks video: The importance of checklists when on the sea and how you can apply this lesson to your Luxury Real Estate businesses. Get a diary and make a log of everything you do every day in 10 minute increments for […]

Happy Independence Day

Posted by on Jul 3, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | No Comments
Happy Independence Day

I shot a quick video yesterday to share my thoughts around Independence Day. I hope you enjoy it and have a wonderful and safe 4th of July.

Charting a Course to Success in Luxury Real Estate

Charting a Course to Success in Luxury Real Estate

Finally it is summer, at least on the calendar. Still feels like autumn once the sun is down. Nevertheless, I am determined to make the most of our short season and hang out on my “floating office”. What can we learn from the laws of the sea and boating that can be applied to our […]

6 Steps To Setting Luxury Real Estate Goals

Posted by on Jun 17, 2014 in Jack Cotton Blog, Luxury Real Estate Blog | One Comment
6 Steps To Setting Luxury Real Estate Goals

Earlier this year, the frigid winter weather took a little break and although I bike in ALL weather, riding with the sun and 45 degrees will be a treat. It got me thinking about an article I read in Bicycling Magazine about goal setting. Who would think that cyclists would set goals? What’s more amazing, […]

Top 5 Places High Net Worth Individuals Can Be Found

Top 5 Places High Net Worth Individuals Can Be Found

Now that you understand the value and effectiveness of Gardening for Luxury Clients, what are some other ways to find and interact with the High Net Worth Individuals (HNWI’s) in your market? Today’s video uses a fishing metaphor as I discuss “trolling” for HNWI’s. Where to they congregate? With whom do they congregate? How do […]

Load More