Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.

Agents learn the most important facets of entering and mining the luxury real estate market; from understanding and cultivating high-end clients, to developing the specialized pricing, listing, marketing and negotiating skills necessary, and on to the important process of retaining high net worth clients and becoming their trusted advisor.

Consumers gain practical yet vital knowledge about buying or selling their luxury homes. The books emphasize the importance of setting goals, being aware of the market, what to expect from a real estate agent and advisor, preparing the property for sale, common buying and selling mistakes and much more.

Jack Cotton's books arm the real estate agent with the information and confidence necessary to enter the world of luxury home buying and selling, or to vastly improve and embellish the methods he or she is already using in the high-end market. The books equip the consumer with the wisdom to find a trusted real estate agent and advisor, and to take advantage of the expert's knowledge in order to achieve the buyer's or seller's goals and objectives. .

Check out www.JackCottonRealtor.com for all of your real estate needs.

Video Marketing for Luxury Real Estate

Posted by on May 24, 2016 | 2 Comments
Video Marketing for Luxury Real Estate

Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]

The Truth About Social Media

Posted by on May 17, 2016 | No Comments
The Truth About Social Media

Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of a social media campaign. Tune in to today’s video where I talk […]

Leveraging PR in Luxury Real Estate

Posted by on May 10, 2016 | No Comments
Leveraging PR in Luxury Real Estate

Public Relations (PR), is THE best form of personal marketing there is. It is a third party endorsement from the media. It simply does not get any better. Great credibility and potentially tremendous reach are the key benefits of PR. Think about what an article in the Wall Street Journal that quotes you could do […]

4 Levels of Luxury Real Estate Networking

Posted by on May 3, 2016 | One Comment
4 Levels of Luxury Real Estate Networking

Today, we continue our discussion on agent marketing and promotion with part 2 of Networking. Let’s cover the four levels of luxury networking: 1. Casual contact, i.e. Chambers of Commerce events and mixers 2. Knowledge networking i.e. company or Realtor events 3. Strong networking such as a private club event or high-end charity event 4. Online […]

How Effective is Your Networking?

Posted by on Apr 26, 2016 | 2 Comments
How Effective is Your Networking?

Our next topic for discussion under agent marketing and promotion is networking. It’s so important that I have broken it down into two parts, the first one today and the follow-up will come next week. How do I know this is so important? Well, 94% of all business people think that networking is critical to their business. […]

Leveraging Postcards in Luxury Real Estate

Posted by on Apr 19, 2016 | 6 Comments
Leveraging Postcards in Luxury Real Estate

Postcards are easy to overlook in the discussion of personal promotion because like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Tease your whitepapers and reports In today’s video, I will discuss postcards and even give some examples from […]

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