The Right Approach to Social Media
Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of any social networking strategy. Tune in to today’s video where I […]
How to Create Valuable Hooks in PR
Public Relations (PR), is THE best form of personal marketing there is. But, you need the right hooks to make them intriguing to readers. It is a third-party endorsement from the media and it simply does not get any better. Think about what an article in the Wall Street Journal, quoting you and highlighting your […]
How to Be More Effective at Networking
Our next topic for discussion under agent marketing and promotion is networking. This concept is so important that I’ve broken it down into two parts. We’ll cover the first part today, and the next part will be released next week. So, just how important is networking? Considering that 94% of all businesspeople think that it’s critical to their business, […]
Are You Too Full of Yourself?
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]
Video Marketing for Luxury Real Estate
Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]
How to Quantify Your Luxury USPs
Over the past five sessions, we have covered many ideas and techniques that can make us better negotiators. Often, the toughest negotiation involves our marketing fee. It is also the most stressful kind of negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in […]
