Your Luxury Real Estate Checklist – A Tale of Two Houses Part 3
In the third in my series of four videos dealing with staging vs. market preparation, I will give you a plan to create your own market preparation checklist. Begin with a list of common easy to see and remedy items as you drive up, walk up to and enter the property. Observe every aspect of […]
Did Staging Make the Difference? – A Tale of Two Houses Part 2
Have you ever received a compliment from someone and had the feeling that it was not sincere or heart-felt? In the second of series of four videos dealing with staging vs. market preparation, I will divulge the lesson from the Tale of Two Houses: Houses sell faster when then appear loved. Like an insincere compliment, […]
A Tale of Two Houses
There was quite a stir on Facebook and Twitter a week or so ago regarding a comment I made about staging. While I did clarify, I thought that further discussion was in order. In the series of four videos beginning today, I will compare and contrast Staging and Market Preparation. There are some real differences. […]
Why Luxury Real Estate Copy Matters
In an effort to update my Real Estate site at www.JackCottonRealtor.com, I have been adding some new videos to engage visitors and improve SEO. And, I’ve found that a lot of the information I am sharing there is relevant to my audience here as well and have decided to share it with you. Last week, […]
Why Luxury Real Estate Photos Matter
While I enjoy teaching, writing, and coaching agents who want to break into or expand luxury real estate business, I am first and foremost an agent myself. It was in this role last week that I was talking to a woman on my web team about her recommendation for me to add more videos to […]
Luxury Real Estate Unplugged – Asset Evaluation Questions Answered
Here is another question I received at LuxuryRealEstateUnplugged.com. I covered as many as I could during the webinar and I am answering some during my weekly video blog between webinars. Don’t forget to mark your calendar: April 2nd at 1PM we do it again with a free webinar, answering your most pressing Luxury real estate […]
