Staging Luxury Homes Clarified
Last week I talked about staging and market preparation and came on pretty strongly against staging. Keep in mind I am driven to help you create points of difference between yourselves and other agents. Market preparation expertise is key to accomplishing that. In last weeks’ video, it came across as never staging. Let me clarify: […]
A Must-Have in Your Luxury Video Marketing
Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant to video when it came to marketing listings because my biggest fear was that the video would give potential buyers so much information […]
What Demographic Is Buying and Selling Homes?
Which demographic is the most active in today’s luxury marketplace? Is it baby boomers? Parents of baby boomers? Millennials?
A Timeless Marketing Tip
I want to share with you a timeless marketing tip that I spoke about with Brian Loebker, real estate professional from Sarasota, Florida. It might be “old fashioned”, but it’s still very effective.
This Powerful Question Answers All Questions
We often get wrapped up with ourselves – our businesses, our successes, our goals – that we often overlook or don’t pay the required attention to our clients.
A Profound Question to Ask Yourself
For me, a profound question surfaced last summer when I decided to sign up for a bike ride to raise money for a charity in Cape Cod.
